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Archive for the ‘Internet Advertising’ Category

Tetherball – A Thousand Times Worse Than Loyalty Cards

Posted in Business, Internet Advertising, Marketing, News & Notes, Opinion, mobile, tagged , , , , , , on Friday, Jun 12, 2009 | 1 Comment »

As you may be aware – I hate loyalty cards.  I think they’re a pain in the butt and offer way more reward to the company than to me.  I don’t mind loyalty programs, but I want the burden to be on the company to keep track of what I’ve purchased and my rewards.  This [...]

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Important Metrics for Your Pay-Per-Click Campaign

Posted in Business, Internet Advertising, News & Notes, tagged , , , , , , , , on Monday, Apr 6, 2009 | 1 Comment »

Many businesses run pay-per-click (PPC) campaigns in order to increase traffic and sales to to their websites. However, many are not looking at how effective those campaigns are.  I’ve run across several websites which thought they were doing ok with their PPC campaigns, but upon closer examination, we found they were spending more than they [...]

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Are You Measuring the Right Metrics?

Posted in Analytics, Business, Internet Advertising, tagged , , , , , on Monday, Feb 2, 2009 | Comments Off

Avinash Kaushik had a great post this morning about the different types of keywords visitors use to reach your site, what their intentions are, and how to measure keyword effectiveness based on where customers are in the sales funnel.  This got me thinking about metrics in general.  I often hear people complain that they are [...]

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Marketing isn’t just an Advertising Campaign

Posted in Business, Internet Advertising, Marketing, News & Notes, Strategy, tagged , , , , , , on Thursday, Jan 29, 2009 | 1 Comment »

I think a lot of companies get all bound up in the need to advertise, advertise, advertise, which is great, but successful companies understand that marketing is so much more than advertising.  Marketing is intimately tied to business objectives, strategy, and customer relationships – how they inter-relate and how to tie them together to reach [...]

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Landing Pages are Key to Converting Sales

Posted in Internet Advertising, Marketing, News & Notes, tagged , , , , , , on Tuesday, Jan 27, 2009 | Comments Off

One of the most common problems we see with our clients is landing pages that are not converting website visitors into customers.  Many clients will spend quite a bit of money on advertising, but fail to complete the transaction on their landing pages.  Often visitors will be just directed to a home page, which is [...]

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Do you have Effective Advertising?

Posted in Business, Internet Advertising, tagged , , , , , , , on Monday, Jan 26, 2009 | Comments Off

If you can spare some cash, a tight economy is actually a great time to do some advertising to expand your brand’s reach.  Your competitors may be pulling back on advertising, which makes this a good time to steal some share from them.  All of this is meaningless if you don’t have effective advertising.
I’ve seen [...]

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