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Archive for the ‘Analytics’ Category

Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

Posted in Analytics, Business, Marketing, tagged , , , , , , on Monday, Jun 29, 2009 | 2 Comments »

Hits are really a reference for how many files are being downloaded from the web server.  In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website.  These days one web page is made up of many different [...]

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TwitterCounter – Stats for Your Tweets

Posted in Analytics, Business, News & Notes, Reviews, tagged , , , , , , on Friday, Mar 13, 2009 | 1 Comment »

Ever wish you could get stats on your Twitter feed like you can with Google Analytics for your website and RSS feed? TwitterCounter shows you your number of followers by day for the previous week, month or 3 months, including average growth and future growth estimations.  By installing their TwitterRemote widget on your blog or [...]

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Statistics are Vital to Marketing

Posted in Analytics, Business, Marketing, tagged , , , , , on Monday, Mar 2, 2009 | 1 Comment »

Last week I posted about attaching dollars to statistics in order to make sense of them (and to relate them to how your business is doing).  During a discussion about the article, someone mentioned that it was a great non-marketing post.  I didn’t really respond at the time, but the statement has bothered me since.  [...]

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Want Your Statistics To Make Sense? Attach Dollars

Posted in Analytics, Business, Marketing, tagged , , , , on Wednesday, Feb 25, 2009 | 1 Comment »

Impressions, page views, hits, visits, unique visitors, clicks, CTR, conversions… what do they all mean? Unless you can translate them into how you’re doing business, they’re just numbers… and pretty useless ones at that.  While using the Internet to help your business may be relatively cheap, you still should understand what efforts are working and [...]

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Are You Measuring the Right Metrics?

Posted in Analytics, Business, Internet Advertising, tagged , , , , , on Monday, Feb 2, 2009 | Comments Off

Avinash Kaushik had a great post this morning about the different types of keywords visitors use to reach your site, what their intentions are, and how to measure keyword effectiveness based on where customers are in the sales funnel.  This got me thinking about metrics in general.  I often hear people complain that they are [...]

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Increasing Pageviews per Visitor

Posted in Analytics, Content, News & Notes, SEO, Usability, tagged , , , on Monday, Oct 20, 2008 | 1 Comment »

As we’ve been discussing, sometimes businesses get caught up in the need to increase traffic to their website.  This “traffic” often equates to the number of visitors to a website or the number of total pageviews.  But, as Traffikd discusses, there often is an opportunity to increase the time on the site and the number [...]

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Internet Business Strategy – What is the Current Situation?

Posted in Analytics, Content, Design, News & Notes, Strategy, Usability, tagged , , , , on Monday, Sep 22, 2008 | Comments Off

Before beginning to strategize, you need to create goals for your business.  In order to create goals you need a solid grasp of your current situation on the Internet (your current web presence). To get an idea of your current internet situation take a look at:
Website – Ideally your website is the hub of your [...]

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Internet Strategy Forum Summit – End to End Marketing: A Fundamental Shift

Posted in Analytics, Business, ISFSummit, News & Notes, Tips, internet advertising, tagged , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Nancy Bhagat, VP Sales & Marketing Group, Director Integrated Marketing, Intel
Cost of media is low per person, but is unfocused.
There is a 300% growth rate in timeshifting TV.  But TV is not media, it’s a delivery.  Video will continue to exist, just in different places through different delivery strategies.  Behavior has changed in [...]

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Internet Strategy Forum Summit – Internet Marketing by the Numbers

Posted in Analytics, Business, ISFSummit, News & Notes, Tips on Thursday, Jul 17, 2008 | 2 Comments »

Presented by Mike Moran, Distinguished IBM Engineer
Yes, an engineer talking to you about marketing.
You need to watch what your customers are doing so you know what to do next.  While there are a lot of things out there that you can’t measure – there are about 20% that you can measure that lead to a [...]

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Google’s AdPlanner

Posted in Analytics, B2B, B2C, internet advertising, tagged , , , on Wednesday, Jun 25, 2008 | Comments Off

The New York Times is speculating [no longer speculation] that an announcement from Google at the Advertising Research Foundation meeting this week will unveil a new product called AdPlanner.  Details are understandably sketchy, though the NYT quotes an anonymous source on the product as saying it will help Ad Agencies to find demographics that match [...]

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A Few Free Web Analytics Tools to Consider

Posted in Analytics, Business, News & Notes, Tips on Tuesday, Jun 17, 2008 | Comments Off

Web Analytics World discusses some web analytics tools (free) to take a look at, including Woopra, Crazy Egg, Enquisite, 4Q, and ClickTale – 5 Great (Free) Web Analytics Tools You May Not Know About Yet.

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Web Stats – Who do you trust?

Posted in Analytics, Hosting, Tips, internet advertising, tagged , , , , , , on Wednesday, May 28, 2008 | Comments Off

No subject is more controversial to a group of web professionals than Web Statistics. The advertising industry is still a little sore with us after we promised early on that Web Stats would give them all that invaluable information they could never get from TV, Radio or Print. This was not a lie, [...]

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