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Archive for the ‘B2C’ Category

Ustream is streaming our language

Posted in B2B, B2C, Reviews, Tips, tagged , , on Friday, Jul 25, 2008 | Comments Off

I’ll be honest, its Friday.  Its gorgeous outside. I’m doing research on this post by watching shows on ustream.tv.
In truth it is hard to pull myself away from the high quality live broadcasts that sit up at the top of the ustream select channels.  Shows like Buzz Out Loud (a CNET property) are slickly produced [...]

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Your online inventory still needs blockbusters

Posted in B2C, Business, Tips, tagged on Monday, Jul 7, 2008 | Comments Off

To be fair, I have not read the book version of ‘The Long Tail’.  I do, however, feel like I have if only because the title finds its way into many strategy sessions for online products and services in which I have participated.   The argument, as I have understood it from Chris Anderson’s own writing [...]

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DIY SEO – Hubspot

Posted in B2B, B2C, Business, Reviews, SEO on Thursday, Jun 26, 2008 | 5 Comments »

As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

Qualified Traffic – Traffic is nice, but if the visitors to your website are not [...]

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Google’s AdPlanner

Posted in Analytics, B2B, B2C, internet advertising, tagged , , , on Wednesday, Jun 25, 2008 | Comments Off

The New York Times is speculating [no longer speculation] that an announcement from Google at the Advertising Research Foundation meeting this week will unveil a new product called AdPlanner.  Details are understandably sketchy, though the NYT quotes an anonymous source on the product as saying it will help Ad Agencies to find demographics that match [...]

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What are Your Customers Tweeting About You? – Part 2

Posted in B2B, B2C, Business, Tips on Tuesday, May 13, 2008 | Comments Off

In Part 1 , we discussed how to know when and what are said about your company and products on Twitter. Now that you know, how do you respond? Let’s start with a story….
I recently had my Internet service go out when I was working from my home office (which I twittered about). [...]

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What are Your Customers Tweeting About You? – Part 1

Posted in B2B, B2C, Business, Tips on Monday, May 12, 2008 | 1 Comment »

We’ve been discussing how to know what your customers are saying about you on the Web. Posting opinions or comments on a company doesn’t even require a blog, as we saw in the post about MicroBlogging with Twitter. So if your customers are tweeting (the verb of to twitter) about your company, how do [...]

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Consumers using blogs and user-generated content

Posted in B2B, B2C, Business, Content, Tips on Wednesday, May 7, 2008 | Comments Off

Interesting information regarding online consumer use of blogs, video and podcasts:
Groundswell: From the chart: In the US, of online consumers, 25% read blogs, 14% comment on blogs, 29% watch user generated video, and 11% listen to podcasts. The US is the clear leader in both creation and viewing of user-generated video, which is at least [...]

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Give your Business Users Voice

Posted in B2B, B2C, Business, Reviews, Tips on Tuesday, May 6, 2008 | Comments Off

One way to know what people are saying about your company or products is to have a place where people can post their opinions and ideas.
Similar to Get Satisfaction (covered in my last post), UserVoice provides a forum for customers to post their ideas, opinions and ideas. Once a company sets up a profile, [...]

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Ruby on Rails: My advice

Posted in B2B, B2C, Business, Code, Tips, tagged on Monday, May 5, 2008 | 1 Comment »

Lets continue our theme of Ruby on Rails reviews with the advice I give clients thinking of trying out RoR for a project.
My first piece of advice when evaluating a new language or technology is for a company to get dirty early on; get at least one small project under your belt before reaching out [...]

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Do your customers have satisfaction?

Posted in B2B, B2C, Business, Reviews, SEO, Tips on Friday, May 2, 2008 | 1 Comment »

Knowing what people say about your company is pretty important for maintaining your brand image and quality of service. The Internet allows people to easily post opinions, problems and reviews. How do you know what people are saying about your company?
One way is to provide a forum where people can go to post [...]

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What is your Business Brand Awareness?

Posted in B2B, B2C, Business, SEO, Tips on Wednesday, Apr 30, 2008 | Comments Off

Your customers – current, potential, disgruntled, etc – are talking about you. Do you know what they are saying? Do you know where they are saying it? How do you keep negative comments from tarnishing your brand image?
In his post, Who do people trust? (It ain’t bloggers), Jeremiah, a senior analyst at Forrester [...]

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Does your business website need buzz?

Posted in B2B, B2C, Business, Code, Content, Design, Hosting, Reviews, Tips on Tuesday, Apr 29, 2008 | Comments Off

What do RoR, APIs, Interactive Media, Mashups, and Product Communities all have in common? Well other than they all make up the bottom row of this year’s Buzzword Bingo card, all five are technologies that you aren’t using but should be.
Here’s a truism – Really good websites create buzz about your product or service. [...]

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