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Archive for the ‘Business’ Category

When They Can’t Figure Out Your Site, People Turn to Search – Have One?

Posted in Business, Content, Design, Usability, tagged , , , , , on Monday, Jul 13, 2009 | Leave a Comment »

Usually when people come to a website, they’re looking for something.  And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there.  This behavior really points out the importance both of properly organizing the [...]

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Can People Be Taught How to Use Social Media?

Posted in Business, Opinion, Social Media, Social Networks, tagged , , , , , , on Thursday, Jul 9, 2009 | 2 Comments »

Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking.  My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too [...]

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Book Review – Purple Cow: Transform Your Business By Being Remarkable by Seth Godin

Posted in Book Reviews, Business, Marketing, News & Notes, Strategy on Wednesday, Jul 8, 2009 | Leave a Comment »

Seth Godin’s blog is a regular read for me.  I don’t always find use for everything he says, but I think he has a lot of great ideas and certainly can stir up some new ways to think.  So picking up Purple Cow: Transform Your Business by Being Remarkable (Amazon link) wasn’t a stretch.  I [...]

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Your Website is Your Business Card

Posted in Business, Content, Design, Marketing, Opinion, Strategy, Usability, tagged , , , , , on Tuesday, Jul 7, 2009 | 2 Comments »

What does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

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Why Blogging Is Important to Businesses

Posted in Business, Content, Marketing, News & Notes, tagged , , , , , , on Thursday, Jul 2, 2009 | Leave a Comment »

I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business.  Shocking.  Blogging is one of the easiest ways to have constantly updated content on your website.  It’s a way to show off your expertise, have an opinion, and [...]

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What Your Website Visitors Initially See – The 5 Second Glimpse Test

Posted in Business, Design, Marketing, News & Notes, Usability, tagged , , , on Wednesday, Jul 1, 2009 | 1 Comment »

The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place.  Right place being, of course, where they can get whatever information it is that they’re looking for.  During those 5 seconds you need to communicate what your site is about, what information [...]

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Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

Posted in Analytics, Business, Marketing, tagged , , , , , , on Monday, Jun 29, 2009 | 2 Comments »

Hits are really a reference for how many files are being downloaded from the web server.  In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website.  These days one web page is made up of many different [...]

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The Value of a Website’s Tagline

Posted in Business, Design, Marketing, News & Notes, Usability, tagged , , , , on Friday, Jun 26, 2009 | Leave a Comment »

There’s nothing new about taglines.  They’ve been used in different types of media for quite some time as a way to summarize the entire company/product/organization in a short bit of space/time.  On a website, the tagline is usually a short bit of a text near the logo to describe what that site is. They’re the [...]

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Create a Free Mobile Website with Winksite and Keep All The Revenue Too

Posted in Business, News & Notes, Reviews, mobile, tagged , , , on Tuesday, Jun 23, 2009 | Leave a Comment »

If you’re in the market for a quick and easy mobile website, Winksite is worth a look. A free account allows you to create up to 5 different mobile sites, which can each be customized from Winksite’s library of functionality (which they call channels).  Creating a site is as easy as giving it a name [...]

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Book Review – Groundswell: Winning in a World Transformed by Social Technologies

Posted in Book Reviews, Business, Marketing, News & Notes, Social Media, Social Networks, Strategy, tagged , , , , , on Monday, Jun 22, 2009 | Leave a Comment »

Ever wonder how to effectively use social media for your business?  Charlene Li and Josh Bernoff, of Forrester Research, provide real-world information and data on how to make it social media work for your business in their book, groundswell: winning in a world transformed by social technologies (Amazon link).  The book is packed with data [...]

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Do You Have the Requirements for Innovation?

Posted in Business, News & Notes, Opinion, tagged , , , on Friday, Jun 19, 2009 | Leave a Comment »

I tried to ping Twitter for some ideas, but it seems like no one ever works on Fridays.  I did, however, get a bit of brilliant input which really summarized my thoughts as well:
@johnyeng: willing to ask crazy or even stupid questions, as well as open to crazy ideas….
@chad_oliver: requirements for innovation – at least [...]

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Thoughts on The National Summit #tns09

Posted in Business, News & Notes, Opinion, tagged , , , , , , , on Thursday, Jun 18, 2009 | Leave a Comment »

As mentioned, I attended the National Summit yesterday here in Detroit.  I was lucky enough to attend for free as a student, but I only went to the last day.  Still, if you were able to follow my Twitter feed, you know there was some interesting and valuable conversations.  I’ll provide them again here and [...]

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