Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing.  Here is an example of how Dell has embraced social media….

Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University, which encompasses up to 12 hours of training on how to best represent Dell online.

In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. — Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans by Andrea Johnson

This is a guest post by Phil Treagus, co-founder of Giraffe Social Media.

Kickstarter is fast becoming the next big internet success story. It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. The basic premise of the site, if you’ve been living under a rock for the last couple of years, is that people can post their projects and ask the world to fund it for them. If they achieve their predetermined financial goal, then they receive all of the money to start the project and all the people invested receive rewards for their generosity. When I heard about it I wondered to myself, who in their right mind is going to donate money to fund someone else’s idea?! The answer is: lots of people. [Read more...]