If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. After all, no one will buy from a company they don’t trust, and no one trusts a company with sketchy online reviews or, perhaps worse, no web presence at all.
Put time and effort into the five following tactics and watch your brand’s internet presence flourish. Of course, it goes without saying that before you start tackling these ideas, you need to have a sound strategy and brand identity, otherwise you’ll be building a bridge to nowhere.
1. Provide Real Value with Your Website
Your website is often the first thing a potential customer encounters. Make sure the experience is a good one by providing in-depth information and background content on your site. Don’t hide prices or use a checkout system that’s hard to understand. A great site will have:
- A smart design
- Clean, easy-to-read writing
- Examples and case studies of past successes
- Easily Accessible contact information
2. Strengthen Your Social Media Accounts
People see social media as the face of a company. If you don’t present a good face, you won’t make a favorable impression, so it’s important to keep your social media accounts up to date and address any and all problems brought to your attention by customers.
Make sure to:
- Post regularly
- Engage people with questions and stories
- Listen to feedback
3. Address Your Audience
You want to reach out with information that is pertinent and relevant to your customers. For instance, if you sell animal traps and repellents, like Havahart, you probably don’t need to be posting on social media about the latest episode of “Dance Moms.” Likewise, if you blog about “Dance Moms,” you don’t need to be discussing how to keep rabbits from eating the carrots in your garden.
Keep your audience top of mind and avoid going off topic to keep your brand identity focused.
4. Try New Ideas
It can be scary to do something new, but every company can use a reset every now and then. Say you’ve run the same Pinterest contest every fall for three years. Maybe you should try an Instagram promotion instead. Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Play around and move on if a new approach clearly isn’t working.
5. Be Engaged
Finally, if you’re not engaged with your brand, no one else will be either. Here are simple yet important ways to show that your brand is responsive to customers online:
- Addressing social media feedback
- Answering emails within a reasonable timeframe
- Regularly cleaning up and updating your web site
- Keeping your blog up to date
- Removing dated holiday promotions from your ecommerce site
A strong online presence is the key to building a successful brand. If your business does not have a website or social media – or is just looking to strengthen its online strategy – follow the outlined tips and watch your brand grow!
About the Author –
Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. Her articles have been published by Hot in Social Media, Yahoo! Small Business, and Business2Community.