Feb
02
2012

The Evolving Digital Divide

Digital Divide
Created by: Online IT Degree

Jan
25
2012

How to Improve Social Networking for Your Business

A segment of a social network

Image via Wikipedia

Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?

A lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. They didn’t even get a very good response when they were active.

A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? [Read more...]

Jan
23
2012

Top Industries Advertising with Google in 2011

Wondering where Google makes it’s money?  WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue?

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]

© WordStream, Provider of AdWords solutions.
Dec
21
2011

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

sazcastlogo250Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.

Show notes. Here are the links we discussed in the podcast:

Subscribe to the Sazcast podcast:

To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

Nov
28
2011

Sazcast Episode 34 – Mobile Websites with Dave Peckens

sazcastlogo250Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business.

Show notes. Here are the links we discussed in the podcast:

Subscribe to the Sazcast podcast:

To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

Nov
21
2011

Google AdWords Auctions Explained

Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process.  By they way, WordStream has some great AdWords tools, some of which are free.

 

© 2011 WordStream – a certified AdWords partner.
Nov
14
2011

Using SEO & Keyword Insights to Build Communities

I gave a talk on how to use the keyword and search engine insights for your website to build a community at FOLIO:SHOW 2011 earlier this month. The great thing about digital content is that we have so much data about how people are getting to it, sharing it and using it.  We can use this data to create content & products that our audience actually wants, leading to higher revenue streams.

Oct
27
2011

Becoming a Social Business

Becoming a social business is so much more than using social media. Kristie Wells, co-founder of the Social Media Club, explains in this presentation….

Becoming a Social Business
View more presentations from Kristie Wells

Oct
20
2011

Internet Trends via Mary Meeker — October 2011

If you want to know what the latest trends are for the Internet, Mary Meeker is the absolute expert.  Here is her presentation from the Web 2.0 Summit on October 18, 2011.

Oct
06
2011

How To Become Confident In Your Internet Video Blogs

This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.

Video blogs are rapidly taking over the blogging world, but many Internet users are still apprehensive about making the transition from text blogging to video blogging. A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. [Read more...]