Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. For example, you can look up the language, country, and city of every visitor to your homepage. This can be a very influential bit of data, one that may determine where you spend your advertising dollars.
What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Because, you know, it’s free. But also really useful. Here are three actionable insights found with Google Analytics.
Bounce rates: These are especially handy bits of data. Bounce rates allow you to observe how many visitors view your website without ever interacting with it. This may mean that the information they were looking for was found immediately on the homepage but it could also mean that there are design and usability issues with your site. Design and usability issues are fast ways to lose a customer. By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales.
Conversions by device: Another analytic that we like ’round these parts is the ability to see conversion rates by device, i.e., desktops and tablets. Curious how your website holds up on someone’s smart phone? In observing this data, you’ll be able to glean valuable insights from data points like number of visits and conversion rates made by people visiting your website through their mobile device. Is one device not making numbers like other devices are? Maybe you need to go and re-design that mobile site.
404 alerts: Of today’s three actionable insights, this is the easiest to fix. A 404 Not Found error is when a webpage cannot be found. Google Analytics allows users to set up a 404 alert, sending a message to you if your website crashes. It’s a proactive approach to your site, eliminating the need for you to rely on good samaritan visitors who email you when a page is down.