Created by: MBAOnline.com
May
17
2012
Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign
Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your usual rate) once you’re up-and-running.
With few questions asked, the bank gives you $10,000, but takes a $500 fee. With a smile, they tell you to be in touch whenever you’re on your feet and ready to get them that design work. That’s a pretty good deal, right?
In the past two years, Kickstarter.com has redefined the way that start-ups and small businesses raise capital. The online fundraising portal takes a 5 percent cut, which can be a sizeable chunk of change, but they also work with you to promote and market your campaign and make sure it’s successful. And once it’s funded, they’re out of the equation. [Read more...]
May
10
2012
The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
The last few weeks have no doubt been filled with questions about Instagram—a tool many businesses never gave a second thought. This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. According to Macstories, the Android app has nearly 30 million registered users, 1 billion photos uploaded so far with 5 million photos each day and 575 likes per second on average. With the recent explosion of Pinterest, it seems that more and more customers are responding to images. [Read more...]
May
09
2012
What are Google Hangouts on Air? Future of Engagement
A few days ago, Google (GOOG) launched its extension of its Google Hangouts feature. Google Hangouts are essentially Skype calls over Google Plus, but unlike Skype they’re easy to use, it’s free to call people anywhere, and you can have more people in the same videochat. What Google did a few days ago was lift the cap on the number of simultaneous viewers so that it’s either non-existent or sufficiently large that it usually doesn’t matter. This lets content producers use Google Plus as a broadcast medium so that they can reach more people than if they use it as a purely social medium. Check out what Murray Newlands has to say about it below in Future of Engagement.
Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release:
Apr
26
2012
Affiliate Marketing Tips part 3 – Future of Publishing
Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Oliver and the panel explore how to identify fraud, how to extinguish it, and how to mitigate damages. Watch more below:
Highlights:
- Counterfeit data sticks out like a sore thumb…
- If you pay attention to detail …
- Even with very little background in statistics!
Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like Future of Publishing on Facebook!
Apr
25
2012
Earth Day 2012 – Future of Engagement
Earth Day is celebrated every year in April as a way to spread awareness about the growing plight of the environment and encourage people and governments to care for it better. As a result, many corporations us it as a branding opportunity to show that they care about the environment too. In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media:
Graph by Alerti social media monitoring tool:
Apr
19
2012
Affiliate Marketing Tips part 2 – Future of Publishing
Affiliate marketing tips on Future of Publishing: Part 2. Last week, we aired an episode of Future of Engagement about affiliate marketing tips that was intended to give publishers some tips on how to make money off their publications. This week goes into more depth, focusing on specific technological methods of optimizing affiliate campaigns, among other topics. Find out what VigLink’s Oliver Roup and guests have to say!
Highlights
- Redirecting within your domain can increase your conversion rate…
- Which means you make more sales…
- And make more money!
Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like Future of Publishing on Facebook!
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