Feeds:
Posts
Comments

Archive for the ‘Marketing’ Category

Can People Be Taught How to Use Social Media?

Posted in Business, Opinion, Social Media, Social Networks, tagged , , , , , , on Thursday, Jul 9, 2009 | 2 Comments »

Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking.  My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too [...]

Read Full Post »

Book Review – Purple Cow: Transform Your Business By Being Remarkable by Seth Godin

Posted in Book Reviews, Business, Marketing, News & Notes, Strategy on Wednesday, Jul 8, 2009 | Leave a Comment »

Seth Godin’s blog is a regular read for me.  I don’t always find use for everything he says, but I think he has a lot of great ideas and certainly can stir up some new ways to think.  So picking up Purple Cow: Transform Your Business by Being Remarkable (Amazon link) wasn’t a stretch.  I [...]

Read Full Post »

Your Website is Your Business Card

Posted in Business, Content, Design, Marketing, Opinion, Strategy, Usability, tagged , , , , , on Tuesday, Jul 7, 2009 | 2 Comments »

What does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

Read Full Post »

Why Blogging Is Important to Businesses

Posted in Business, Content, Marketing, News & Notes, tagged , , , , , , on Thursday, Jul 2, 2009 | Leave a Comment »

I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business.  Shocking.  Blogging is one of the easiest ways to have constantly updated content on your website.  It’s a way to show off your expertise, have an opinion, and [...]

Read Full Post »

What Your Website Visitors Initially See – The 5 Second Glimpse Test

Posted in Business, Design, Marketing, News & Notes, Usability, tagged , , , on Wednesday, Jul 1, 2009 | 1 Comment »

The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place.  Right place being, of course, where they can get whatever information it is that they’re looking for.  During those 5 seconds you need to communicate what your site is about, what information [...]

Read Full Post »

Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

Posted in Analytics, Business, Marketing, tagged , , , , , , on Monday, Jun 29, 2009 | 2 Comments »

Hits are really a reference for how many files are being downloaded from the web server.  In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website.  These days one web page is made up of many different [...]

Read Full Post »

The Value of a Website’s Tagline

Posted in Business, Design, Marketing, News & Notes, Usability, tagged , , , , on Friday, Jun 26, 2009 | Leave a Comment »

There’s nothing new about taglines.  They’ve been used in different types of media for quite some time as a way to summarize the entire company/product/organization in a short bit of space/time.  On a website, the tagline is usually a short bit of a text near the logo to describe what that site is. They’re the [...]

Read Full Post »

Book Review – Groundswell: Winning in a World Transformed by Social Technologies

Posted in Book Reviews, Business, Marketing, News & Notes, Social Media, Social Networks, Strategy, tagged , , , , , on Monday, Jun 22, 2009 | Leave a Comment »

Ever wonder how to effectively use social media for your business?  Charlene Li and Josh Bernoff, of Forrester Research, provide real-world information and data on how to make it social media work for your business in their book, groundswell: winning in a world transformed by social technologies (Amazon link).  The book is packed with data [...]

Read Full Post »

Are You Doing What Matters?

Posted in Business, Marketing, News & Notes, Opinion on Monday, Jun 15, 2009 | Leave a Comment »

While in the self-checkout lane at Meijers today I started thinking about rfid again.  Wouldn’t it be cool if we could just walk right out the door and everything in our basket would be instantly scanned and charged?  IBM made a commercial about the very possibility.  Think about the time savings!
There’s no denying that what [...]

Read Full Post »

Tetherball – A Thousand Times Worse Than Loyalty Cards

Posted in Business, Internet Advertising, Marketing, News & Notes, Opinion, mobile, tagged , , , , , , on Friday, Jun 12, 2009 | 1 Comment »

As you may be aware – I hate loyalty cards.  I think they’re a pain in the butt and offer way more reward to the company than to me.  I don’t mind loyalty programs, but I want the burden to be on the company to keep track of what I’ve purchased and my rewards.  This [...]

Read Full Post »

Ping.fm Makes Social Media Strategy Easy

Posted in Business, Social Media, Social Networks on Thursday, Jun 11, 2009 | Comments Off

For my monthly post over on Practical eCommerce, I wrote about Ping.fm, which allows you to post to multiple social networks at once – from various different posting methods (email, sms, web).  The beauty of Ping.fm is it allows you to easily implement a social media strategy without having to devote hours and hours each [...]

Read Full Post »

Is Anyone Listening?

Posted in Business, News & Notes, Social Media, Social Networks on Monday, Jun 8, 2009 | Comments Off

As business professionals sometimes we get caught up in blogging, twittering, facebooking and networking.  It seems like we’re putting hours and hours into blogging and networking.  We’ll ask for feedback at the end of blog posts, but no one usually replies.  We’ll ask questions on Twitter but don’t get many responses.  Is anyone listening? – [...]

Read Full Post »

Older Posts »