There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook:
Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck. – The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult
These are good metrics to understand. The key to determining your particular success on Facebook is to understand what you’re trying to accomplish there (you may have many different goals). Then pick one main metric for each goal to help you understand how you’re doing. Numbers can become overwhelming, but associating a number with a goal can help you gauge what’s working and what’s not so that you can improve. Lastly, it helps to think of all marketing in terms of continuous improvement — try something, see how it works, figure out how to improve and repeat!
How do you determine your success on Facebook?