It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. will not get you the results you desire. At best, you can hope for a superficial list of friends and followers, one that’s inflated like a balloon—big and hollow. It may seem like a quick, easy way to boost your follower count so let’s take a look at why paying for likes just doesn’t cut the mustard.
So you’re new to a social media site and you see that low follower count. If only there was a way to quickly gain a bunch of followers so it doesn’t feel like you’re tossing pebbles in the ocean . . . Well if you give in to one of those users who promise 10,000 likes or followers you’ll be tossing your money down the drain. First, it’s highly unlikely that they’ll be able to deliver so many followers. And even if they do? It’s nearly certain that these followers aren’t your target demographic. Heck, they might not even be real people at all.
Companies that promise new followers often deliver with people from different countries who have no realistic chance to ever visit your business. Another tactic is to deliver ‘bots’, fake accounts run by computer programs. What good is that? The whole point of running social media communities is to commune with your customers. All the work you put into delivering interesting and engaging content through your social media sites will go ignored if not delivered to the people its designed for.
Paying for followers is a cheap way to boost your audience and the results are just as cheap. It’s quality over quantity when it comes to running a healthy social media community. Want more followers? Targeted ads through the sites themselves help, allowing you to aim your site to the people you wish to reach. Be sure to include links to your social media accounts on your official website. Cross post between accounts by posting an Instagram photo to your Facebook page. Put up notices in your store. In the end, there are plenty of ways to increase your follower count without “paying to play.”