Facebook ads are the least expensive form of advertising, according to a study by the Content Marketing Institute. With just 25 cents, companies can reach an audience of 1000. Compare this to the average cost of $32 per 1000 viewers for newspaper ads and it’s easy to see why online marketing has increased in popularity. As more and more companies adopt online marketing, you’ll begin to see a rise in competition. Stay afloat by using Facebook’s new content sharing algorithm to go viral.
Change Your Marketing Strategies
Instead of posting repetitive, generic content, reach your target audience with meaningful posts that will pique curiosity and, in turn, increase views. Advertising Age warns of a gradual decline in organic reach and says that companies will have to counter this by spending money on sponsored ads or post trending content that is relevant to their brand. It’s up to you to decide whether you want to pay for views or alter your marketing strategies.
Create Relevant Content
For a post to reach an audience of thousands in a matter of minutes, it should be clickable, engaging and current. In other words, before pressing “share,” make sure the content is relevant to your target audience. For the Sharpie brand, relevant content for this company would consist of DIY crafts that use their products, office humor, inspirational quotes and workspace organization.
Think outside the box when crafting a new post and keep your company’s mission statement in mind. Take into account any trending news and always put yourself in your consumer’s shoes. Ad Age sums up the importance of content relevancy: “If you’re going to inject yourself into the conversation, make the interruption worthwhile.” Before your post goes live, ask yourself this question: is this something I would personally want to share with my friends?
Keep Track of Consumer Data
Recently, new features have been added to Facebook Page Insights, including an easy start- and end-date slider, advanced filtering and post-clicks statistics. But the most dramatic change gives administrators the ability to see how many fans are online any given day of the week as well as the average number of fans who see your posts per hour, says Social Media Examiner. Use this feature to your advantage by updating during peak days and hours to increase views.
Share Across Social Media Platforms
Sure, you can identify a successful post by its number of likes, shares and comments on Facebook, but it doesn’t have to stop there. Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. You can turn the photo that accompanied your Facebook post into a Pinterest pin to redirect users to your company’s Facebook page. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. The trick here is to work smart, not hard.