One of the most amazing aspects of social media is the ability to listen directly to your customers to find out their needs and wants. Unfortunately, this is not done by many companies. Instead they rather either spend lots of money on expensive surveys and market research, or avoid it altogether. There’s nothing wrong with spending on surveys and market research, but avoiding information that is right in front of you is a big mistake. [Read more...]
Twitter seems pretty self-explanatory. You have something to say, and you tweet it. But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. This presentation by Erica McGillivray is a great way to get started:
Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. Obviously a star rating system isn’t a new innovation — it’s widely used on eCommerce sites. Will people spend the time to rate businesses more than just a thumbs up (like)? Or will this turn into another situation where businesses have to beg for ratings (or pay for them) in order to be seen as favorable? This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook. What do you think?
Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable tip received by TechCrunch this morning. Screenshots and live testing show that Facebook has turned on the star rating display for at least a small subsection of users, providing information to network users that goes beyond the somewhat sentiment-deprived basic Like. – A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington
Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve our very being.
But what if they’d have been around today, in the era of online marketing, Google, Twitter, and Facebook? What may they have said or written instead?
We’ll never know for sure, but we can take a guess at what Shakespeare, FDR, Bacon, Marx and others may have said…
- 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social by Simon Heseltine
Is your small business using Facebook yet? If not, you’re missing out. According to the Pew Internet and American Life study, Facebook is by far the most popular social network in the U.S., used by 72 percent of all internet users. Here are the basics you need to know to get started. [...]
[D]ecide what you want to accomplish with Facebook. Maybe you want to get more visitors to your webstore, expose your business to new prospects who have never bought from you, or reward loyal customers by offering them deals and discounts. Your goals will determine what you do on Facebook.
If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.
A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind.
That doesn’t have to be the case. There are people who do nothing but study the performance of social advertising all day. We talked to some and gleaned a few insights. If you want to run an ad with a halfway decent chance of getting a social lift, check out these pro tips.
- 4 Best Practices for Social Advertising by Todd Wasserman
Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.
In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.
“Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. This is why it’s important to develop a strategic social media marketing plan and consistently follow the guidelines to build your audience and find brand ambassadors.
Your social media marketing plan needs to specify the vision for your business and solidify your mission. You need to outline what you want to accomplish, define your target client and describe what makes you different and unique as a business.
To attract and engage your potential future clients via social media channels, you need well-defined strategy. Here are some points you should consider when building your social marketing plan.
- 10 Awesome Tips to Skyrocket Your Social Media ROI by BJ Mendelson
While some small business owners need convincing that social media can help their businesses, Steve Acree doesn’t have any doubts. He doesn’t have any time, either.
Acree, founder and owner of Memphis, Tenn.-based Seismic Audio, says he and his staffers went whole hog on social media for two weeks in August, but soon realized that the time-consuming strategy compromised their regular workload. “I found myself late to some meetings because I was trying to write a post or find a picture to post,” Acree says. “It was much more of a time commitment than I originally thought.” - Does Your Business Need a Full-time Social Media Team? by Todd Wasserman
There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook:
Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck. – The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult
These are good metrics to understand. The key to determining your particular success on Facebook is to understand what you’re trying to accomplish there (you may have many different goals). Then pick one main metric for each goal to help you understand how you’re doing. Numbers can become overwhelming, but associating a number with a goal can help you gauge what’s working and what’s not so that you can improve. Lastly, it helps to think of all marketing in terms of continuous improvement — try something, see how it works, figure out how to improve and repeat!
How do you determine your success on Facebook?