Nov
28
2011

Sazcast Episode 34 – Mobile Websites with Dave Peckens

sazcastlogo250Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business.

Show notes. Here are the links we discussed in the podcast:

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To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

Oct
11
2011

A Tale of Mobile Website Failure

FrustrationLast Saturday, my family and I were coming home from playing volleyball right about the time when Michigan was playing Northwestern in football.  We tried to get the game on the radio, but the AM station was too staticy and the FM stations were covering the Tigers game. No problem! We’ll just get the audio stream of the game on my smartphone and we’ll be fine. Except that seemingly simple task turned into a long-winded quest. [Read more...]

Sep
07
2011

10 Ways to Use Foursquare

Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty.  In this slideshow, we see 10 different ways that Foursquare can be used to help your business.

Sep
01
2011

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.

Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
[Read more...]

Jun
29
2011

Learning Strategies for Mobile & Social

Keeping up with all the changes in digital marketing can be a challenge.  But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies.  Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:

What learning strategies do you use for your company?

Jun
08
2011

What Apple’s new Mobile iOS 5 Means for Marketers

Unless you were on vacation this week, you probably have heard that Apple announced a new update to the software that runs their mobile devices (iPhone, iPad). There are some pretty cool and intriguing changes for consumers, which create some new opportunities for marketers. Ben Gaddis takes us through the top 5 changes for marketers…

What Apple's iOS 5 Means for Marketers
View more presentations from Ben Gaddis

May
23
2011

How to Make Using a QR Code Valuable to Your Customers

Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them.  They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. [Read more...]

May
10
2011

Developing a Mobile Strategy

iPhone 4's Retina Display v.s. iPhone 3GJust like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… [Read more...]

Jun
07
2010

Should You Use Foursquare for Your Business?

If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. (For more information on what Foursquare is check here.)  With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. And customers can get recommendations and information about places from their trusted network of friends, all while playing a bit of a game.
[Read more...]

Jun
02
2010

Ask Sazbean: What is Foursquare?

With so much coverage of Foursquare lately (not just by me), I’ve had several people ask me what Foursquare is.  Foursquare is an application for your phone that allows you to see where your friends are and tell them where you are.  It also has a game aspect because you earn points and badges for checking in to new places, submitting new places and accomplishing certain tasks. Businesses are excited about Foursquare because it gives them a way to see who is frequenting their locations, as well as market to people who are nearby.  Most importantly, Foursquare gives businesses the opportunity to reward their loyal customers, as well as have those loyal customers recommend the business to their friends.
[Read more...]