Mobile marketing is undoubtably on the rise — there are more mobile connections in the US than there are people and 50% of mobile subscribers use a smartphone. But people don’t just own these devices, they are using them more and more — for everything from communicating to friends, to searching while watching tv, to helping make purchase decisions. Whether or not you currently have a mobile audience, the rate of adoption is so swift that you probably soon will.
From our friends at HubSpot, 50 Mobile Marketing Facts….
50 Mobile Marketing Facts
View more presentations from HubSpot All-in-one Marketing Software
Mobile websites and applications with co-host 
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. 
Digital Marketing & Strategy
Connect with Sazbean