Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business.
Show notes. Here are the links we discussed in the podcast:
- ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb)
- Half of adult cell phone owners have apps on their phones (Pew Internet)
- Internet Trends via Mary Meeker — October 2011
- Why Mobile Social Media Matters – Statistics, Trends, Technologies
- Google GoMo Helps Businesses Go Mobile (Mashable)
- List of countries by number of mobile phones in use (wikipedia)
- WPtouch Pro (mobile plugin for WordPress)
- 11 Ways to Create a Mobile Friendly WordPress Site (wpbeginner)
- 10 Mobile Plugins for WordPress (DailyBlogTips)
- Lifehacker.com (good mobile site)
- Wunderground (good mobile site)
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Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. 

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