Google Glass has a problem. They’re really not cool to wear. They also don’t really do anything your phone can’t already do (better). In order to be successful, Google Glass needs to find a way to either be cool or useful — either by their own efforts or encouraging third parties. [Read more...]
Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay.
To boot, some 145 million people in the U.S. owned smartphones (a 60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May, according to the August 2013 comScore report. Translation: Nearly two out of every three Americans own a smartphone.
Now consider that email is the top activity on smartphones – ahead of browsing and even Facebook — and you have a huge opportunity to reach people with your email marketing messages via the devices they are using most often.
However, email marketing hasn’t totally caught up with the mobile revolution. The majority of emails are still not optimized for mobile viewing and interaction. Buttons are small. Subscribers are forced to enlarge the screen and move things around to see the email. It’s just clunky.
But there is hope. The future is now for mobile-friendly email marketing. Here are seven tips to ensure your next email campaign is optimized for a mobile device.
- 7 Tips to Make Your Email Marketing More Mobile-friendly by DJ Waldow
Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace.
So how can your business maintain relevance and competitiveness within this new paradigm?
- 5 Crucial Mobile Advertising Tactics for Small Businesses by Danny Brown
tl;dnr: The length and formatting of your content matters. People read differently online than in print (and mobile is even more different).
Ever click through a link and then find an article that was way too long and hard to read? If you’re like most people, you quickly left. How people read content online is quite different than how they read in print. And the circumstances around their information needs will also dictate how they read a page and how long you have to get your point across. [Read more...]
Mobile marketing is undoubtably on the rise — there are more mobile connections in the US than there are people and 50% of mobile subscribers use a smartphone. But people don’t just own these devices, they are using them more and more — for everything from communicating to friends, to searching while watching tv, to helping make purchase decisions. Whether or not you currently have a mobile audience, the rate of adoption is so swift that you probably soon will.
From our friends at HubSpot, 50 Mobile Marketing Facts….
Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business.
Show notes. Here are the links we discussed in the podcast:
- ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb)
- Half of adult cell phone owners have apps on their phones (Pew Internet)
- Internet Trends via Mary Meeker — October 2011
- Why Mobile Social Media Matters – Statistics, Trends, Technologies
- Google GoMo Helps Businesses Go Mobile (Mashable)
- List of countries by number of mobile phones in use (wikipedia)
- WPtouch Pro (mobile plugin for WordPress)
- 11 Ways to Create a Mobile Friendly WordPress Site (wpbeginner)
- 10 Mobile Plugins for WordPress (DailyBlogTips)
- Lifehacker.com (good mobile site)
- Wunderground (good mobile site)
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Last Saturday, my family and I were coming home from playing volleyball right about the time when Michigan was playing Northwestern in football. We tried to get the game on the radio, but the AM station was too staticy and the FM stations were covering the Tigers game. No problem! We’ll just get the audio stream of the game on my smartphone and we’ll be fine. Except that seemingly simple task turned into a long-winded quest. [Read more...]
Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty. In this slideshow, we see 10 different ways that Foursquare can be used to help your business.
This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.