People are very attached to their smartphones — checking them periodically during the day, probably multitasking at times. Smartphones are setup with applications as well as a mobile browser, but when you want to get an idea of what’s going on from your phone, it’s probably easier to turn to a mobile app instead of browsing the web. Apps like Facebook, Twitter, Flipboard, Feedly, Google+, etc. let you quickly browse headlines to find articles of interest. So what does this mean for the business owner? Several things — having a website that’s viewable on a mobile device is very important, as is creating content regularly that will show up in such mobile apps.
Anyway, I see the first app you turn to in the morning as the new homepage. Some might argue it’s your entire homescreen of apps, but I don’t think that’s right. It’s the one service you care most about, no matter the reason, and want to load immediately upon hitting the web. The delivery device has changed, but the concept has not. — The First App You Open in The Morning by MG Siegler