For all of the particulars involved with the many different social media sites out there, there is probably not a more particular social media site than LinkedIn. Because it is a business social networking site, there is a certain decorum that its users expect everyone to follow.
The pictures of your nephew’s birthday party you’d post on Facebook, the clever one-liner you came up with to Tweet, the photo of that delicious desert you can’t wait to Instagram—none of those are things your followers on LinkedIn are expecting—or wanting–to see in their feed. This is a site for networking business professionals; post something out of the bounds of accepted norms and someone will surely let you know it.
LinkedIn is probably most often used by job-seekers and potential employers, which is something you as a small business owner can surely take advantage of as you search for that missing piece of your team. But there are also many other uses for LinkedIn.
As a small business owner, you can use LinkedIn to grow your professional network and introduce yourself to potential sponsors, customers, and business partners. And don’t be shy about introducing yourself to people ‘cold’. Joining LinkedIn comes with a certain set of expectations that include being approached about business opportunities.
However, be strategic and purposeful with the people you connect with. LinkedIn is not like Twitter where you want as big an audience as you can get. It’s about meaningful connections. People can see through accounts seeking to boost their numbers.
When using LinkedIn, it’s critical to remember that this is not your typical social media site. The levity and candor that sites like Facebook and Twitter thrive on do not translate to the professional networking site. We’re not saying to come across as stiff, cold, and unfriendly, but rather pleasant and professional, direct and purposeful.