Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business. Here’s my thoughts…
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Sep
16
2010
Book Review: The Skinny on the Art of Persuasion by Jim Randel
Persuasion is a skill required for success in, not only business, but life in general. If you have ideas you want to get across, you need to persuade others that they are good ones. Persuasion comes in especially handy in marketing and sales, since you’re trying to persuade someone to buy from you. Jim Randel has written a book, The Skinny on the Art of Persuasion: How to Move Minds
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Aug
30
2010
Review: SocialSeek for Social Media Monitoring
One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
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Jun
28
2010
Review: Klout for Measuring Twitter Influence
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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Jun
21
2010
Review: TweetShare for Sharing Files & Creating Discussions via Twitter
TweetShare has a very interesting niche in the field of Twitter applications — it allows the sharing of files & enables discussion around those files — as well as general discussions. Let’s say you took a picture at a conference and you wanted to get feedback about it. Yes, you could use Twitpic or other photo sharing sites to send a link to the photo out via a Tweet. But, TweetShare allows you to share that photo and then organizes the discussion around the photo so that anyone can easily follow it.
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Apr
28
2010
Thesis WordPress Theme Review
We could program our own WordPress theme. We could use a free theme and customize it the way we want. Instead, we use Thesis (affiliate link), a paid WordPress theme. Why? Because the features, functionality, support and free upgrades have made it quick and easy to provide and maintain a professional-looking blog without having to jump into back-end code (except when we want to).
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Apr
26
2010
Review: WebinarListings.com
Putting together a webinar and wondering how to promote it? Newly launched WebinarListings.com offers dedicated listings of upcoming webinars week-by-week for free. Paid listings include being listed at the top of the page for the week, listed on the Facebook fan page, tweeted, and included in a weekly newsletter. Is listing your webinar on WebinarListings.com worth it?
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Mar
16
2010
Review: Scribe SEO Copywriting Tool
Scribe SEO (affiliate link) works with WordPress blogs and websites to provide easy-to-understand SEO copywriting recommendations. Even if you know SEO, this tool provides feedback right on the blog post interface, making it easy and quick to optimize any post. I’ve been using Scribe for over a month now and I have been very happy with the results.
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Mar
12
2010
Review: TrueTwit for Twitter Validation
I like to follow the people who are following me on Twitter. It helps nurture the relationship and makes it easier to have conversations. Unfortunately, a lot of bots were really spoiling everything. I saw someone using TrueTwit to validate followers, so I thought I’d give it a try. I’m pretty happy with it so far. It does have some downsides, but it certainly has helped cut down on the bot spam and I feel better about following people back again.
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Feb
19
2010
Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees. While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are. Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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