You can’t win if you don’t play. It’s an old adage many a lottery player has used to defend their predilection for gaming. Despite the odds being stack against an entrant, people love games, contests, sweepstakes, and, of course, prizes. What’s a contest without a prize?
Crafting a contest for your social media campaign is an excellent way to boost your company’s online presence. In doing so, you accomplish many things. Contests will encourage repeat visits to your page as people return to see if they’ve won. Contests can garner brand new customer interest from people who get caught up in the lure of a prize. Contests allow you to gather valuable insight into your customers’ demographics and data as you can collect zip codes or email addresses as part of the terms of entry. In order for someone to sign up for a contest, make it mandatory that they follow your business on Twitter or like your Facebook page or sign up for you e-mail newsletter. People become a lot more liberal with their e-mail addresses when the prospect of winning something is introduced.
Small businesses can set their own rules with contests. Something as simple as weekly giveaways of french fries can be a cheap way to influence customers’ to engage with your social media. Or go big and be the sports apparel store that gives away authentic game jerseys from the local sports team. Once set up, sit back and watch your list of followers grow and grow and grow.
Because of the word-of-mouth quality of social media, a good contest can spread across new networks of people like wildfire. And it the contest happens regularly, it will only encourage more and more people to return to your page regularly, too. People will begin to look forward to visiting your page.
Contests: Who doesn’t love free stuff?