Google has released a number of changes to its applications during its conference, Google I/O (with more to come). Google+ is mostly a deserted island, at least compared to Facebook and Twitter. But, unlike, Facebook, Google has the opportunity to integrate integral applications socially. Gmail is one of the most popular email programs. Hangouts and Google Chat (Talk) are also popular. People do spend time (and lots of it) on Google’s various platforms. Unlike Facebook, these platforms are pretty important to the day-to-day running of many businesses. While the changes Google has made certainly are a step in the right direction, it will be interesting to see how (and if) they continue to integrate their platforms. Given the failing of Facebook Home as a way to integrate more fully with day-to-day activities, Facebook may want to keep an eye on Google (they probably already are).
With a whirlwind of announcements at its Google I/O developers conference this week, Google’s vast suite of social products is finally starting to look like it was created by a single company and not cobbled together via a series of haphazard acquisitions. Here are the highlights of what’s changed…. – Making Sense Of Google’s New Social Stuff: Messaging, Hangouts & Google+ by Taylor Hatmaker