While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. What tactics to use should be decided by understanding the audience you are trying to reach and where they are online. An internet marketing strategy creates a plan of action based on your business objectives and audience to make the most effective use of your budget and resources. [Read more...]
Your brand never sleeps, especially in the digital world. For you, this translates into always being on and always engaged in your marketing strategy. This doesn’t mean you have to be handcuffed to your desk — there is a plethora of apps and smart devices that can simplify your marketing efforts. Streamline your marketing strategy with these helpful tools to make marketing on-the-go remarkably simple.
The Right Device
The right device, with fast broad-band speed and hefty data package, is crucial to working on the go. While it may be convenient to work straight from your phone, it is easier to work from a tablet with unlimited data. Larger tablet screens give you the same flexibility you get from your standard smartphone, but with the increased screen space for easier viewing and typing. Plus, unlimited data from companies like T-Mobile means you won’t be bound in what you accomplish by an impending giant bill.
Hootsuite’s social media platform can simultaneously schedule posts on all of your social channels, including LinkedIn, Twitter, Pinterest, and Google+. Do you manage multiple client accounts? You can manage them all from the same dashboard. As if that simplicity wasn’t enough, Hootsuite also allows you to create client reports detailing the analytics of each social platform’s performance. The app is available via both desktop and mobile apps.
Facebook is one of the most downloaded social media apps of all time. While posts can be managed from Hootsuite, Facebook’s integrated analytics and the ease through which potential clients interact on the site make using its direct interface a no-brainer. The Facebook app will track your page’s analytics on the go and, more importantly, will allow you to interact immediately with perspective customers.
You already use WordPress to manage your content management system, but staying up to date with blogging is a tough task. Download the WordPress mobile app to make blogging easy, anywhere. You can even update your CMS straight from this free app!
With Evernote’s incredible capabilities, it is hard not to make the app synonymous with your life. Evernote is a cross-platform app that offers countless features, from being your digital file cabinet, note-taking tool, daily journal, and task/project management system. It even has “If This Then That” support, meaning you can automatically send content from other services (like Gmail) to your Evernote account. Wherever you are, Evernote allows you to save your ideas, because you never know when your next great idea may strike.
About the Author
Richard Collins – Next-gen advocate, specializing in indie games and all things retro
Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business. While some data analysis can be complex, there are a number of metrics that a business can look at to see basics like where website traffic is coming from and where people get stuck during the conversion/sales process. Econsultancy has a great roundup of why data-driven customer experience is important and what to look for:
Great customer experience is one of the hardest things for your competitors to copy.
A strategy of continuous improvement can offer clear differentiation from competitors.
However, it’s only when we measure what customers are actually seeing and doing when they are interacting with our digital channels, that we can understand where they might have issues or unmet needs.
Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. — Data-driven customer experience is tough to copy by Geoff Galat
The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. While B2B purchases tend to be much larger than consumer purchases, and the sales cycle is longer, customers still want the convenience of going to a website to make the final sale, purchase supplemental parts/pieces, or be involved in the purchase cycle. eCommerce sites don’t have to disrupt the B2B purchase cycle which is based on relationships and trust — they can be used to automate processes and increase customer satisfaction. W.W. Grainger, which is a supplier of industrial parts and equipment, is an excellent example of B2B eCommerce.
For more on the opportunities of B2B eCommerce, Practical eCommerce has this article:
Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. But in reality, B-to-B sales channels are already disrupted by ecommerce. Manufacturers are selling directly to consumers. Manufacturers and distributors are selling products on AmazonSupply.com, Alibaba.com, and other portals to other businesses. Wholesalers are consolidating rapidly because they are caught in the channel chaos. – B-to-B Ecommerce: Big Opportunity, with Obstacles by Dale Traxler
There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. If you are a startup company and would like to limit the expenses of your video marketing campaign, you can use the tools below to measure how your videos do online.
Youtube Video Analytics
Youtube has a very detailed reporting tool on measuring the performance of your videos. You can track the views of your video, the people who comment on your video (since Google+ comment integration), the engagement with your audience, playtime, audience retention, and etc. Youtube Video Analytics can even track videos which are embedded to a website or a blog. The engagement report is also another treat for marketers. Youtube is not only a video repository, it is also a social media platform. Thus, it is a platform that any marketer wouldn’t dare ignore.
Vimeo offers a very simple tool for tracking the views of your videos. There is a premium tracking tool with more measurements, but if you just want number of views, the free tool is fine. When considering choosing between Vimeo and Youtube, I suggest that you give both a try. However, Youtube and Vimeo each cater to unique set of audiences. Vimeo users focus on creating creative shorts. Youtube is a social media platform and has a very powerful mob rule. The Youtubers are interested more in the entertainment value while Vimeo video watchers are more interested in creative and aesthetic content. Study your audience and determine which platform they use the most.
Most of marketers post their videos on social media platforms and forum sites. To measure the click rate of your social media headlines and post, you can use Bit.ly. Bit.ly also has a very simple yet useful analytics. You can track what time a person clicked your url, their location, and date. This will help in identifying your audience.
Sharedcount.com is one of the most exciting free tools to measure your campaign. Why? It gives you clear figures on how your videos do on social media sites. That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. It can also track your Youtube views, like, dislike, and even the number of Youtube comments. This tool can clearly outline the progress of your social media campaign using your video. You can track as many as 50,000 links per day.
Google Analytics does more than just track the pageviews that you have. If you’re wondering if your audience does watch your Youtube embedded videos on your website, you can use GA to track the activity of your audience. Here’s a guide on how to do Youtube tracking on your website.
Online Video Measurement Tools
By maximizing the use of these tools, you won’t need to spend any premium account on other tracking services. Measuring the performance of your videos online is important to have a clear idea on how you can improve your campaign. As a startup business, aim for measurable, actionable, and definite measures in developing your marketing campaigns.
David Jenyns is an internet-marketing expert an amazing team that can offer valuable video marketing content for your business. You can check out his website Melbourne Video Production for more information. Follow him on Twitter and Facebook.
Here are the top Internet strategy, marketing and technology links for the week of January 20th, 2014… [Read more...]