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Determining Success on Facebook

May23,2013 By Leave a Comment

There’s a great article over on Duct Tape Marketing today about metrics to use to determine success on Facebook:

Feeling a bit lost with your Facebook Page insights? Good. Facebook Insights terminology  was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck. – The 6 Metrics That Determine Your Success On Facebook by Emeric Ernoult

Image representing Facebook as depicted in Cru...

Image via CrunchBase

These are good metrics to understand.  The key to determining your particular success on Facebook is to understand what you’re trying to accomplish there (you may have many different goals).  Then pick one main metric for each goal to help you understand how you’re doing.  Numbers can become overwhelming, but associating a number with a goal can help you gauge what’s working and what’s not so that you can improve.  Lastly, it helps to think of all marketing in terms of continuous improvement — try something, see how it works, figure out how to improve and repeat!

How do you determine your success on Facebook?

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Filed Under: Analytics, Social Networks

Big Data is the Next Gold Mine

May15,2013 By Leave a Comment

CloudsCloud services and software as a service are flourishing.  IT departments are freed from having to support hardware and software infrastructure, and users get the latest software updates. But the backend of these types of services is the data that they are able to collect.  By being able to view a spectrum of users across many different industries and uses, many companies are able to collect valuable marketing data that is not directly related to the services they are providing.  The use of this data may be helpful for individuals as companies are able to leverage it to make a better match between want and need. The value of this information to marketers is clear.  Will companies and individuals be willing to contribute to this type of data collection, especially when most are blissfully unaware?  Time will tell.

The other reason is that the big part of big data really is important if you want to get a really clear picture of what’s happening in any given space. While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. – This is why big data is the sweet spot for SaaS by Derrick Harris

Filed Under: Analytics, Marketing, News & Notes

7 Simple Improvements to Increase Website Lead Generation

Feb19,2013 By 1 Comment

English: Shop Window High Street

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around.  Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested.  Many business websites miss the mark when it comes to lead generation.  Here are some ways to improve the lead generation on your website…

[Read more...]

Filed Under: Analytics, Content, Design, Marketing, News & Notes Tagged With: ,

Website Improvements to Boost ROI

Feb1,2013 By Leave a Comment

Money - Black and White Money

Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.

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Filed Under: Analytics, Design, Marketing, Usability

How to Use Google Analytics to Improve Your Social Media Marketing

Dec5,2012 By Leave a Comment

Image representing Google Analytics as depicte...

Image via CrunchBase

Have you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

This article shows you how to take your social analytics strategy to the next level. - How to Use Google Analytics to Improve Your Social Media Marketing (Social Media Examiner)

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Filed Under: Analytics, News & Notes, Social Media

Can the Bounce Rate be a Key Performance Indicator?

Aug9,2012 By Leave a Comment

Bounce Rate: A new definition
Many analysts do not take the bounce rate seriously enough – nevertheless it has significant value.
To gain attention for the bounce rate within the knowledge- and analytics functionalities, its value needs to be adjusted to reflect current reality and today’s internet usage behavior. The proposal for a more detailed check on the bounce rate is to separate it into an active bounce rate and a passive bounce rate. A former and still valid definition of the bounce rate is: “The Bounce Rate is the percentage of visitors who visit a site and leave it immediately”. The Bounce Rate seems to be per se a negative figure that needs to be decreased if you want to optimize your website. But: what time frame is taken into consideration for “immediately” within this definition? And is that judgement still valid in today’s website set up?- Can the Bounce Rate be a Key Performance Indicator? by Ralf Haberich

Filed Under: Analytics

Having social media monitoring protect your brand

Jul23,2012 By Leave a Comment

English: Jack Daniels whisky, 5 cl bottle.It takes a lot of time for a company to grow loyalty with customers and for them to know their brand. So it’s understandable when companies sue copyright infringers who want to cash in on their success but the way they go about doing so can add to the problem. The companies strike the offender with a heavy lawsuit that can be viewed as greedy with the public. The case will be in the news so it can work to the company’s benefit to have good publicity if handled correctly.

Jack Daniels, the whiskey manufacturer, recently found itself in a case of copyright infringement over a book cover that resembled their bottle’s logo. Instead of rallying up their lawyers for a lawsuit they wrote the author a cease and desist letter where they even offered to pay for the cover changes. Suddenly the unexpected response from the company made the public see that Jack Daniels actually cared about the author’s work. The case turned out to create publicity for both Jack Daniels and the author. Jack Daniels’ company presence grew while the author got publicity for his book. This is an example where a company can turn a situation to favor them and avoid negative responses from the public. [Read more...]

Filed Under: Analytics, Content, News & Notes, Social Media, Social Networks

How to monitor social media for business

Jun18,2012 By Leave a Comment

Social Media to Sales

Social Media to Sales (Photo credit: sazbean)

“Social media doesn’t work! I reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it looks like my business closed down if I abandon it so I’ll just have an intern do it for me.”

A few years ago, many businesses held this attitude toward social media after not seeing immediate return on their social media investments, but such attitudes are laughable for many of today’s businesses. But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Luckily, social media monitoring tools take out the uncertainty by using advanced algorithms to measure exactly what people are saying on social media. But what should you analyze and how can you use SMM tools to make your social media monitoring campaigns better? [Read more...]

Filed Under: Analytics, B2B, B2C, Marketing, Social Media

Facebook Timeline Engagement Tips – Future of Engagement

May30,2012 By Leave a Comment

Mark Zuckerberg, founder and CEO of Facebook

Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. In the admin panel, brands can see what content is interesting to fans and what their conversations look like about the content. The newest feature for brand pages enables brands to view the percent of fans that are reached for every piece of content posted on the page.

According to Facebook, the average post on a brand page only reaches about 16% of its fans – not as high as most brands would like. This new feature, available to brand pages only, is a quick and easy way to see how many fans view what your brand posts and it can also help you decide what types of content to engage fans with in the future.

In this episode of the Future of Engagement, Murray Newlands takes a look at the recently released feature and discusses both the conversation surrounding it and what it can do for your brand. [Read more...]

Filed Under: Analytics, News & Notes, Social Media, Social Networks

5 Tools to Measure Digital Influence

May29,2012 By Leave a Comment

English: Jack Dorsey and Barack Obama at Twitt...

English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia)

The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. If you’re someone who promotes their business largely through social media, terms like digital influence should matter to you.

According to digital analyst, Brian Solis, digital influence is a measure of how influential you are on a social network, i.e. it measures your ability to influence people in your network. This rank or unit of measurement has begun to change the way users connect on social networks ñ instead of connecting with people that have the largest number of fans or followers, they now want to connect with those who have the maximum influence. When you connect with an influential user, you ultimately increase your influence and reach.

Measuring influence as a score may be flawed because it may not truly represent the actual reach of a user, tools that measure this factor are a good place to get data on what type of users to connect with.

Listed below are five tools that measure social influence: [Read more...]

Filed Under: Analytics, Social Media, Social Networks
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