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Archive for the ‘Tips’ Category

12 Tips for More Effective Email Marketing

Posted in Marketing, News & Notes, Tips, tagged , , , , , , on Monday, Mar 30, 2009 | 3 Comments »

Emailing a prospective client can be difficult at best.  Following up on potential leads is important, but so is saying the right thing.  It may help to consider your email piece as an elevator pitch – you only have a few seconds to grab attention and entice the customer to continue the conversation.  Here are [...]

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Quick Tip – Google Alerts

Posted in News & Notes, Tips, tagged on Friday, Sep 26, 2008 | Comments Off

Are you interested in keeping tabs on something specific out in the web or in the blogosphere?  Ever wondered how PR firms manage to contact you right after you posted a nasty comment about their client on your personal blog?  Or are you fascinated  in tracking just how internet famous you’ve become? Google Alerts may [...]

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More important work to do

Posted in Code, Tips on Friday, Sep 19, 2008 | Comments Off

Today, Web 2.0 technology just may be passing from the “cool kid’ phase to the business-to-business phase. ~ Jim Kerstetter
Webware.com is reporting on the Web 2.0 Expo in New York with coverage of the change in tone and tenor of conference towards profit minded business tactics. At the same conference Tim O’Reilly stood on [...]

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How to Create an Internet Business Strategy – Methodologies

Posted in Business, Strategy, Tips, tagged , , , , on Thursday, Sep 18, 2008 | Comments Off

In the last post in this series we summarized the steps of a internet strategy plan.  In the next series of posts, we’ll go into more detail.  Thinking about methodology or what steps you are going to take to come up with your plan is an important step.  While this may seem like planning to [...]

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The Establishment thinks we are stupid

Posted in Code, Tips, tagged , , , , on Wednesday, Sep 17, 2008 | 1 Comment »

People are stupid. History has shown it repeats itself, and people make the same mistakes. ~Harry Debes, CEO of Lawson
That was a pullquote from an interview with ERP software company Lawson’s CEO Harry Debes.  He was answering the reporter’s question on whether software companies had learned anything from previous attempts at making Software as a [...]

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How to Create an Internet Business Strategy – Introduction

Posted in Business, Strategy, Tips, tagged , , , on Monday, Sep 15, 2008 | Comments Off

One of the main services we provide to clients is creating an Internet Business Strategy.  While I’d like to think there is a certain level of expertise to creating a formal Internet strategic plan, I do believe that every business owner can get into the mindset of thinking strategically.  Even if you feel you’re not [...]

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Interview with Jonathan Rivers, Executive VP of AdJuggler

Posted in Interview, Tips, internet advertising, tagged , , , , on Thursday, Sep 11, 2008 | 2 Comments »

AdJuggler (originally covered here) is an ad serving and management system which targets small and medium-sized publishers.  Jonathan Rivers, Executive Vice President, took a few minutes to explain how AdJuggler is different from the big ad serving companies like DoubleClick and what the future holds for the company.

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Sazbean’s Wordle

Posted in News & Notes, Tips on Wednesday, Sep 10, 2008 | Comments Off

Jonathan Feinberg, Senior Software Researcher at IBM’s Watson Research Center has made an interesting contribution to the landscape of visual folksonomy: wordle.net.  Wordle is an impressive and expressive twist on the ‘tag cloud’ idea popularized by web 2.0 sites as a quick visual tool for identifying patterns in frequency and distribution of tagged items like [...]

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What is a Brand?

Posted in Marketing, Tips, internet advertising, tagged , , , , , , , , on Tuesday, Sep 9, 2008 | 6 Comments »

Our recent discussions on branding (here and here) brought up an important topic – what is a brand? Sometimes business owners think a brand is just a logo or a marketing message, but I think it’s much more:

Visual – A brand usually has a visual representation in terms of a logo or graphic that is [...]

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5 PR Mistakes You Can Avoid

Posted in News & Notes, Tips, tagged , , on Tuesday, Sep 9, 2008 | Comments Off

Many small and medium-sized business owners do their own PR and marketing.  Even if you have an agency handling your marketing efforts, Web Analytics World has a good post on Top 5 PR Mistakes.

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Marketing Tips for Website Content

Posted in Content, Marketing, News & Notes, Tips, tagged , on Tuesday, Sep 9, 2008 | Comments Off

Writing your own content for your business website?  Search Engine Guide has some great tips to keep in mind that will help with your marketing efforts.  Remember, if you don’t provide the customer with the information they need and want when they come to your website, they’ll just go somewhere else.  For more information on [...]

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Is Your Website SaaS(y)?

Posted in Business, Code, Tips, tagged , , , , on Friday, Sep 5, 2008 | Comments Off

SaaS, which stands for Software as a Service, is software that is hosted, updated, and supported by a vendor and that software is usually accessed through the Internet (either through a website, or widget, etc.).  When you’re considering adding services to your business website, you will probably run across SAAS vendors and it is important [...]

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