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Product Marketing & Management

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Resources

Here are some resources you may find helpful in learning about product marketing & management. We’ve tried out all of these resources and have found them valuable in our own business and our clients’ businesses. (some are affiliate links)

Websites & Blogs

Product Marketing & Strategy

  • Pragmatic Marketing
  • Inside Intercom
  • Product Manager in Heels
  • Rohit Bhargava
  • Sirius Decisions
  • A List Apart
  • Boxes & Arrows
  • Measuring U
  • UX Matters
  • UX Booth
  • IA Institute
  • UX Magazine
  • UIE
  • Tyner Blain
  • Ribbon Farm
  • Amber Naslund
  • Six Pixels of Separation
  • Econsultancy
  • Web Analytics World
  • Web Strategy by Jeremiah

Product Marketing & Management Books

We’ve read all of these books and have found them useful.

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
User Story Mapping: Discover the Whole Story, Build the Right Product
Inspired: How To Create Products Customers Love
Hooked: How to Build Habit-Forming Products
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Designing Web Usability
Groundswell: Winning in a World Transformed by Social Technologies Review
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Crush It!: Why NOW Is the Time to Cash In on Your Passion Review
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Web Analytics: An Hour a Day
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Purple Cow: Transform Your Business by Being Remarkable Review
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Marketing Management: The Big Picture Review
(book links are affiliate links)

Presentations

Crafting a Successful Social Media Strategy

Measuring Social Media Success

Connecting the Dots Between Twitter & The Sale

Using Google Analytics to Measure Social Media Success

Web or Blog Hosting

A2 Hosting, Inc. – We’ve been hosting with A2 for several years and their support has been awesome. We highly recommend taking a look (and we appreciate giving business to a local, Michigan company too.)

Events & Webinars

Eventbrite – Eventbrite is great for organizing and running events, classes, workshops, and webinars – either online or off. They handle all the payment and registration details, which leaves you time to organize the actual event.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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