Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
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branding
Making Your Brand Stand for More than Just Your Company
One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. But what if your brand is more than just your company? What if your brand stands for a whole new revolution? What then? Cree is doing just that with their LED revolution.
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Using Twitter to Save Your Customer Service
Monitoring Twitter can save an otherwise negative customer service experience.
Recently I tried a 30 day trial of DimDim (webinar & conferencing software). During the 30 days, I was able to run through a webinar and was reasonably happy with the results, but a few people had technical problems that I had questions about. As the trial expired, I received several emails from a couple of people from the company reminding me to upgrade and asking if I had any questions. Sounds just fine right? Except I emailed a couple of them my questions and they never answered.
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