Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more...]
Jan
18
2011
Finding Keywords for Social Media Content & Monitoring
As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Dec
08
2010
Developing a Social Media Content Strategy
Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement). No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
[Read more...]
Oct
22
2010
Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Such comments can actually hurt you in the long run (plus most blogs and websites have do-not-follow rules for links in comments). Build successful relationships via comments with these tactics…
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Sep
08
2010
Social Media in an Hour a Day
You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day. Here’s how…
[Read more...]
Sep
02
2010
8 Ways to Increase Social Media Interaction
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path.
[Read more...]
Aug
02
2010
The Wrong Way to Social Network
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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Jul
23
2010
No Content = No Keywords
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
[Read more...]
Jun
29
2010
9 Reasons Why You Need to Have a Business Blog
It really isn’t a question anymore. You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do.
But don’t take my word for it. What do you think?
[Read more...]
Mar
26
2010
Balancing Good Design with Needed Functionality
When designing a website or online service, companies often have a whole slew of great ideas for functionality. When is enough enough? Can a simple design suffice? How do you make choices about what features to incorporate?
Even the simplest of interfaces, Twitter, has begun to add more complexity with new retweet features, lists, trending topics, and more. Aesthetically, “good design” means design that is appealing to the eye, and is easily navigated visually. With this idea, it is important that complex interfaces are well designed so that the users who prefer simplicity do not feel overwhelmed. – Finding the Balance of Design and Functionality (ReadWriteStart)
Digital Marketing & Strategy
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