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Should Your Company Blog?

Social Media to Sales
Social Media to Sales (Photo credit: sazbean)

Blogging has been a topic for over 10 years.  Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? What should consider to make the decision?  Lee Odden has a great article with things to consider:

Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Of course competition continues to grow and customer preferences for information discovery, consumption and action will change. But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. — Does It Still Make Sense For Companies to Blog? by Lee Odden

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Instead of Homepage, Think Mobile App

Number 10 iPhone app launching soon
Number 10 iPhone app launching soon (Photo credit: Downing Street)

People are very attached to their smartphones — checking them periodically during the day, probably multitasking at times.  Smartphones are setup with applications as well as a mobile browser, but when you want to get an idea of what’s going on from your phone, it’s probably easier to turn to a mobile app instead of browsing the web.  Apps like Facebook, Twitter, Flipboard, Feedly, Google+, etc. let you quickly browse headlines to find articles of interest.  So what does this mean for the business owner?  Several things — having a website that’s viewable on a mobile device is very important, as is creating content regularly that will show up in such mobile apps.

Anyway, I see the first app you turn to in the morning as the new homepage. Some might argue it’s your entire homescreen of apps, but I don’t think that’s right. It’s the one service you care most about, no matter the reason, and want to load immediately upon hitting the web. The delivery device has changed, but the concept has not. — The First App You Open in The Morning by MG Siegler

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Creating a Continuously Improving Content Strategy

Writing journal
Writing journal (Photo credit: avrdreamer)

One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.  Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results.  Even with all the best data and tools available, certain assumptions have to be made as to what will spark an audience’s interest.  More often than not, marketers can be surprised by what gets the most engagement and response, especially if a company’s audience tends to be slightly eccentric in some way.  David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle:

The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.

It’s vital that each of the phases are given equal attention, as they are all required to make the process work effectively.

Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business. — The Content Cycle: how to improve your campaign strategy by David Somerville

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