Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
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Sep
17
2010
Twitter Measurement Tools
It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
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Jul
08
2010
18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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Oct
29
2009
Breaking Down Social Media Measurement – Attention, Influence & Conversion
A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.
Oct
27
2009
16 Reasons to Measure Your Social Media & Marketing Efforts
Updated-
- Have a starting point to know how well your plans are working
- Find where people are coming from to get to your site (blog, etc.)
- Learn what’s being said about you
- Find out where things are being said about you
- Find your potential customers
- Find your influencers
- Find competitors
- Figure out how you’re doing compared to competitors
- Learn what’s working in your strategy (and what’s not)
- Learn what to write about
- Learn how to improve your product (or service)
- Learn what time of day has better response
- Learn what types of posts are more likely to be shared
- Learn how you can help your customers
- Learn where to devote resources (time, money, etc)
- Learn what to change (marketing strategy, etc.) – from Tom Nixon
I’m sure there are other reasons, but that’s what I came up with off the top of my head. I intend this to be an ongoing list, so your help is appreciated: What other reasons are there why you should measure?
(photo by Memotions @ Flickr CC)
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