While the Old Spice ad campaign, “The Man Your Man Could Smell Like,” was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. and SymphonyIRI Group, the answer is yes, as reported by BrandWeek:
Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen. Recent sales figures from SymphonyIRI also show a lift for Old Spice Body Wash products. – Old Spice Campaign Smells Like a Sales Success – Brand Week
As the Old Spice Man responded directly to people via a series of videos, we took a look at the basic measurements available. Let’s take an updated look now that we have sales information.
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