Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day
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Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Why? Because understanding your customers is vital to the success of any marketing strategy, online or off. Who your customers are, what they care about, what their needs are all dictate how you should be using social media in order to engage and have conversations. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. Understanding your customers will help you be more effective in your social media strategy and increase engagement with the right people.
[Read more…] about Why Understanding Your Customers is Vital to Your Social Media Strategy
Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
[Read more…] about 7 Social Media Resolutions to Improve Customer Engagement