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Sarah Worsham / Feb 8, 2011

Social Media in 15 Minutes Per Day

rushingSocial media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day

Sarah Worsham / Feb 4, 2010

Review: TweetDeck vs. HootSuite

Awhile back we had a knock-out-drag-out between HootSuite and SocialOomph, with HootSuite winning handily.  Now, we’re pairing up HootSuite with TweetDeck.  Until recently I was an avid user of TweetDeck for keeping track of my Twitterverse.  I switched to HootSuite because TweetDeck seemed to be dropping a lot of messages out of my groups and mentions (not cool).  Plus, I’m using HootSuite as my Tweet scheduler now (having won over SocialOomph), so it was easier to be in one place all day. But, let’s see how these two stack up:

[Read more…] about Review: TweetDeck vs. HootSuite

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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