Software Development Management
Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary. Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… [Read more…] about What You Need to Know for Your Search Engine Optimization in 2014
Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
[Read more…] about Review: Topsy Social Analytics
As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
[Read more…] about Finding Keywords for Social Media Content & Monitoring