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5 Tips for Better Twitter Advertising

Accessible Twitter website icon
(Photo credit: Wikipedia)

Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter…

1. Goal Impacts Type of Campaign

Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your website), then take a look at the promoted tweets campaign. And if you’re trying to get people to install or engage with your mobile app, there’s a campaign for that too.

2. Targeting Usernames vs Interest Categories

For smaller organizations that are looking for niche audiences, use username targeting to find followers similar to the ones you enter. Interest category targeting works better for larger organizations or broader audiences.

3. Good Messaging

Just like any other good messaging, Twitter ads should have use plain and understandable text and have a clear call to action. Adding pictures can also increase clicks on your ads. Try adding 3-5 different tweets to test your message and images.

4. Competitive Budget

Advertising on Twitter can be cost effective, but make sure your bids are within the suggested range or you may see a drastic decrease in the impressions of your ads.

5. Test to Optimize

Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. Test different messages, images and calls to action. Test for a certain length of time, and then copy your campaign to make changes and save past tests and data.

Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing.

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Want to use Social Media? Listen, Reply & Be Human

Amtrak California locomotive train.
(Photo credit: Wikipedia)

If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store.  Listen to see whether or not they have questions, reply to any questions or concerns in a timely manner, and above all, be human.  MarketingProfs has this great article on how an old business – Amtrak – has been successful with social media:

The lessons are simple, and they should be applied by any business using social media to connect with customers.

1. Listen relentlessly. I was shocked that this “old-school” business was so attentive to the pulse of social media.

2. Reply immediately. Not only will you impress the daylights out of customers, you’ll also defuse tension and often turn it into a positive.

3. Have a human voice. I love the fact that whoever was monitoring the Amtrak Twitter account was not at all above shilling for a raise! — Three Timely Social Media Lessons From an Old Business by Steve Woodruff

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Why Understanding Your Customers is Vital to Your Social Media Strategy

happy birthday, baby mantis (hello, cruel world)Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Why? Because understanding your customers is vital to the success of any marketing strategy, online or off. Who your customers are, what they care about, what their needs are all dictate how you should be using social media in order to engage and have conversations. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. Understanding your customers will help you be more effective in your social media strategy and increase engagement with the right people.
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