Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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Apr
27
2010
HootSuite changes url shortener ow.ly, creates ht.ly
HootSuite today released changes to its url shortener, ow.ly. Perhaps bowing to customer preference, Ow.ly is now links directly to the original long URL instead of to a page with the social bar at the top. HootSuite has moved the social bar functionality to a new URL shortening service, ht.ly (pronounced “hoot-ly”), for those who prefer it. Either service can be selected as the default for use with HootSuite (and changed at any time).
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Feb
22
2010
7 Basic Twitter Statistics
You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure. Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Feb
04
2010
Review: TweetDeck vs. HootSuite
Awhile back we had a knock-out-drag-out between HootSuite and SocialOomph, with HootSuite winning handily. Now, we’re pairing up HootSuite with TweetDeck. Until recently I was an avid user of TweetDeck for keeping track of my Twitterverse. I switched to HootSuite because TweetDeck seemed to be dropping a lot of messages out of my groups and mentions (not cool). Plus, I’m using HootSuite as my Tweet scheduler now (having won over SocialOomph), so it was easier to be in one place all day. But, let’s see how these two stack up:
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