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Sarah Worsham / Oct 6, 2008

Creating an Internet Business Strategy – Implementation

gnrimplementationWe’re in the home stretch of our Internet Business Strategy planning, but let’s quickly review the parts of the plan:

  • Executive Summary
  • Methodologies
  • Current Situation
  • Vision & Goals
  • Requirements
  • Implementation

The implementation portion of the Internet Business Strategy planning is not intended to be a full implementation plan.  Once you have your strategy, you’ll need to create detailed implementation plans.  For your Internet business strategy, consider the following for implementation :

  • Lessons Learned – Are there any previous projects we can learn from?  Are there external sources that have implemented similar strategies?
  • Implementation of Sub-Projects – Does it make sense to divide the project into smaller, easier-to-manage proejcts?  How will you divide up the implementation into sub-projects? Who is responsible for each sub-project?  How will the sub-projects be managed in order to move towards a common goal?
  • Phasing and Milestones – What is a realistic timeline for implementation?  Should we divide up implementation into phases? What are the various phases of implementation?  What are target dates for each phase?
  • Budget Plan – What are the budgetary requirements for any phasing and sub-projects?  Are there any opportunities for cost-sharing with other organizations? What are the specifics of our financial processes?  Who is the financial authority for administration the budget? How does the available budget affect the time periods for phases and milestones?
  • Marketing – How will we get the word out about our strategy?  Who is the target audience?  Are there any events we should attend?  What is our marketing budget?
  • Measuring Success and Making Adjustments – What are the critical success factors that should be communicated to our stakeholders?  What performance metrics should we use? What cost avoidance can be expected and how can it be measured?  How often do we assess our progress to determine if adjustments need to be made?

Once you have created your Internet business strategy, you will need to work to implement and communicate your vision throughout your organization.  We’ll cover these topics in future posts.

(photo by qnr @ Flickr CC)

Related Posts:

  • How to Create an Internet Business Strategy – Introduction
  • How to Create an Internet Business Strategy – Methodologies
  • Internet Business Strategy – What is the Current Situation?
  • Vision & Goals for your Internet Business Strategy
  • What are the Requirements for your Internet Business Strategy to Succeed?

Technorati Tags: internet business strategy, internet strategy, internet strategic planning, internet strategic plan, internet strategy consulting, internet business consulting

Filed Under: News & Notes, Strategy Tagged With: internet business consulting, internet business strategy, internet strategic plan, internet strategic planning, internet strategy, internet strategy consulting

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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