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You are here: Home / News & Notes / Future of Engagement — Social Media Response to Adele at Brit Awards

Guest Post / Feb 23, 2012

Future of Engagement — Social Media Response to Adele at Brit Awards

Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers?

Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night. When she wanted to thank her friends and family for supporting her, the host cut her off after about half a minute. She was angry and gave the middle finger to the producers. In this week’s Future of Engagement, I looks at how bloggers, and others in social media, responded to both Adele flipping the producers off and to the Brit Awards’ decision to cut her off. I also analyze how both sides handled the coverage of the incident.

Highlights

  • Adele got strong support among bloggers and others in social media.
  • Lots of the responses were emotional.
  • The public accepts sincere, genuine apologies if they’re issued quickly.

Graph by Alerti social media monitoring and management


This is a guest post by Murray Newlands, CEO of Influence People.

Filed Under: News & Notes, Social Networks

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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