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Sarah Worsham / May 6, 2014

Tips for Effective Lead Generation

marketoWhile we may have marketing to increase awareness or stay top-of-mind, the gold at the end of the rainbow is generating quality leads. Content marketing and communicating with customers via social channels are great ways to connect, but how do you leverage your efforts to generate leads? Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices:

There are a lot of philosophies and opinions on lead generation. To help you cut through the noise, we spoke to four leading marketing experts and got some of their best insights. Here’s what they had to say about the dos and don’ts of effective lead generation. — Dos and Don’ts of Effective Lead Generation

Some of my thoughts:

Leveraging your network to drive lead generation can be a very tempting way to try to get referrals. While it certainly makes sense to use this resource, it’s vital to respect your network.

Spamming with marketing and sales offers is the surest way to lose valuable human connections, and increase the deafness to your message when you really need it. Stick to an 80/20 rule for any marketing you do online, but especially to your networks. Eighty percent of your content should be of value to the audience, and only 20% (or less!) should be direct marketing or advertising.

Providing regular, valuable content to your network will increase their awareness of your services and improve your reputation as an expert.

Read more —Dos and Don’ts of Effective Lead Generation

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Filed Under: Marketing, Strategy Tagged With: Content marketing, lead generation, Marketing, Marketing automation, Marketo

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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