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SEO

Sarah Worsham / Feb 19, 2014

Top 10 Ways to Build Lasting Links in 2014

Chain link
Chain link (Photo credit: Dvortygirl)

Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.

It didn’t help that a lot of unscrupulous “SEO experts” in the past have been looking for ways to game the system, so a lot of link building tactics we used to implement are now worthless as Google has become a lot stricter with what it considers spammy and exploitative techniques.

For 2014, I’ve put together my 10 surefire link building strategies that I believe Google will continue to respect and reward for the rest of the year. [Read more…] about Top 10 Ways to Build Lasting Links in 2014

Sarah Worsham / Jan 20, 2014

Tips for Improving Contact Form Conversion [Infographic]

Geometry
Geometry (Photo credit: _Hadock_)

The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel.  One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.  Designing a contact form that is easy to fill out and still gets the information you need can be tricky.  This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions…

Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis

 

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Sarah Worsham / Jan 10, 2014

What You Need to Know for Your Search Engine Optimization in 2014

English: Google Logo officially released on Ma...
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system.  In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.  Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… [Read more…] about What You Need to Know for Your Search Engine Optimization in 2014

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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