SEO

Sarah Worsham / Mar 23, 2010

Google has a Self-Centered Need for Speed

Google has been pushing everything on the web to be faster, faster. Is this all for the greater good? Or does Google have a more self-serving intention?

Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)

Sarah Worsham / Feb 17, 2010

1 Quick Way to Reach Google’s Front Page

This is a guest post by Vincent Roman, friendly web developer & programmer at VincentRoman.com.

If someone told you that you could get great placement in Google, really quickly, with no expenditure, would you beleive them? To hazard a guess, probably not, but then I don’t blame you, however, the reality is yes! “How so?” I hear you ask. Well the answer is simple: Google Local Business Center.

Guest Post / Feb 5, 2010

5 tips for success with Local Listings

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.

Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)

Wondering how to tackle Local Search for your business?

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My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.