Sazbean

Software Development Management

Main navigation

You are here: Home / Archives for Marketing / SEO

SEO

/

Web 2.0 Expo – The Next Generation of Tagging

Kakul Srivatava from Flickr spoke about how tagging is evolving. Tagging started as a way to find things or to play with friends and family. Then additional meaningfulness was found from community tagging – things the author would not have thought to mention. Inferred tags used in clustering, hot tags, places, etc. can show you what is important at a point in time.

What’s next?

  • More Metadata – using subtags (people, regions, etc), machine tags, “suggest” tags, “correct” tags, “play” tags to merge data sets and get new connections and meanging.
  • More Network Magic – is this interesting? is this related? is this a story? is this news? To find more information and new relevancy.
  • Greatest Challenge – all this data requires more and more screen space so how do you make it available and useful?

Using tagging on your business website can help your readers find more relevant content on your site, which increases their length of stay (and the opportunity to brand and/or sell to them).

Technorati Tags: , , ,

/

Business Knowledge Sharing Community – Diigo

Billed as a research tool and knowledge-sharing community, Diigo (still in beta) has many of the same bookmark-sharing features as Ma.gnolia. You can tag and share your bookmarks with your friends and colleagues, and find new people to connect with in the social network. Unique to Diigo, the ‘People Like Me’ suggests people with similar interests based on tags and bookmarks. Suggesting new people requires enough tags and bookmarks to work. However, importing bookmarks from del.icio.us (281) either did not work with this function or wasn’t enough information for a recommendation. Along with matching tags, connections can be made with others currently online, new to diigo, featured people or searching. Diigo offers browser add-ons to make adding bookmarks, comments, tags, etc. very easy.

Most impressive and innovative is the ability to annotate and highlight content on webpages which will appear the next time you visit the page or when you share these notes with others. This note-sharing functionality makes it possible to use Diigo to share research with colleagues and co-workers, which could be very beneficial in the B2B marketplace. If a webpage is of interest to your coworkers, not only can you bookmark and share it with them, you can highlight specific content and makes notes on the webpage which they can see when they visit. Your coworkers can then make their own notes and highlights, which creates a very powerful shared research environment. (This could also be very useful for web designers who could have their clients markup website designs with changes right on the website – no more faxes and pdfs!)

The layout and design of Diigo is not as polished as Ma.gnolia, but is fairly usable. Editing bookmarks that I imported from del.icio.us took almost 30 seconds to save changes. Using the browser add-on, adding a bookmark did not ask for any tags or descriptions (which del.icio.us does), and sent the bookmark to my unread portion of my profile. This seems strange since I was the one that added the bookmark. One would expect unread bookmarks to come from friends or coworkers.

Overall I think Diigo has some very promising functionality, especially in the annotations and floating sticky notes, but seems to be very slow to use. It is still in beta, so hopefully some of these quirks will be worked out to make it a much more useful tool for business websites.

Technorati Tags: , , , , , ,

CrunchBase Information
Diigo
Information provided by CrunchBase

/

B2B Social Bookmarking – Ma.gnolia

Similar to Del.icio.us, Ma.gnolia allows you to save and share bookmarks with friends and colleagues. However, Ma.gnolia takes the social aspect to a new level and has a very easy-to-use intuitive design.

Ma.gnolia is truly a social place to trade bookmarks. You can find, join and start groups with similar interests, which share people, tags, and links. Tagging is an integral part to any social bookmarking site and ma.gnolia integrates tags throughout their website, presented in tag clouds so you can easily see what the group feels is important. Almost every page has a featured linker to provide you with both a new person to link up to and new content to look at. Ma.gnolia makes it very easy to find new people and to see what the community finds interesting.

Ma.gnolia’s design is both beautiful and easy-to-use, making it fun to browse around looking for interesting sites or people. Your profile homepage shows recent bookmarks from you, your contacts, and your groups all in one place. Exploration is encouraged with lists of recent bookmarks, hot links and hot groups. Links can easily be imported from del.icio.us and login is a breeze – using your choice of openid, yahoo, facebook, clickpass, wordpress, livejournal, aol or typepad.

Adding bookmarks is easy with several ‘bookmarklets’ which are links you can add to your browser. One of these, Roots, also lets you see what the Ma.gnolia community thinks about the page before you add it – tying you to the community even when you are browsing around the web. Sharing your bookmarks on your website or blog is also easy, with a wide variety of officially supported Add-ons and a large community creating their own in the wiki.

Adding a social bookmarking service to your website or blog is a great way to easily add content and connect with your readers. Ma.gnolia also offers a way to increase traffic to your website due to the large community and social functionality. If you’re looking for a robust social bookmarking service for your blog or website, take a close look at Ma.gnolia.

 UPDATE: You can take a look at my ma.gnolia profile to get a feel for how it works.

Technorati Tags: , , , , ,