As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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SEO
How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per acquisition is a valuable statistic for understanding whether you’re actually getting something for all the money spent in advertising.
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Social Media for Search Engine Optimization
If you mention the word “SEO” to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). A more cost effective method is to use social media to boost your SEO, which, if done properly, can also improve your reputation with customers and potential buyers as well.
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