Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more…] about Google Basic Keyword Research Tools for Your Site
SEO
Want a Sale? Make the Next Step Obvious
You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.
Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
[Read more…] about Want a Sale? Make the Next Step Obvious
Add WordStream’s Advanced Keyword Tools to Your Website for free
WordStream, provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Adding these free tools to your website gives you additional features for your audience and a way to collect leads (and gives WordStream a way to increase their brand awareness).
[Read more…] about Add WordStream’s Advanced Keyword Tools to Your Website for free