Small businesses excel at forming connections with their customers and network. Well before the Internet and online social networks, small businesses had real life social networks where they probably knew just about everyone in their town or village. Being part of a community is still important for any small business, but the Internet and online social media allow the reach to be extended to customers and partners that would never have been reached otherwise.
I grew up in a small town. My dad owned a saloon. I’ve been thinking a lot about his social networks and how they relate to what I do online. Truth is what my dad did with his cash register I do with my computer … the biggest difference is the speed and reach of the Internet. And I believe that entrepreneurial view is what gives every small biz an advantage in establishing a web presence using social media tools – Why Small Town Small Biz Has an Advantage at Using Social Media Tools (Small Biz Survival)
[Read more…] about Using Social Media to have a Conversations over the Counter
In December of last year we decided to move our blog from a hosted WordPress to WordPress.com (abbreviated as WP.com). I wrote about the advantages and disadvantages in the post 
Many businesses have blogs. Many businesses feel they should start blogs. Why? Because everyone else is doing it. This isn’t a really strong reason to do anything in business – unless you want to be just like everyone else.