bounce rate

Exit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages.  The problem is that everyone who comes to your website has to leave at some point.  What if they came, bought something and then left?  That’s what you want them to do.  Or what if you blog daily and people come to read your latest post and then leave.  While you may prefer they spend time on other pages, if they’re loyal readers, they’ve been keeping up with your posts. So is Exit Rate useful?  Yes and no.  Let’s look at it in more detail…
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