This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services.
Let’s get down to business! [Read more…] about 19 Reasons to Use Google Analytics for Your Business
conversion rate
Defining Conversions
Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives?
[Read more…] about Defining Conversions