You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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Are URL Shorteners & Social Media Sharing Messing Up Statistics?
Twitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight. Now, URL shorteners are commonplace – many services and applications embed their functionality (TweetDeck, for example), and even Google & Facebook have come out with their own shorteners (goo.gl and fb.me). A lot of websites and analytics programs rely on variables included in the URL to know more information about where a person came from (what site referred them). When an URL is shortened and then shared across social media sites, does that mess up the statistics? Does Google Analytics, for example, know where someone came from when a URL which includes extra information is shared on Twitter?
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Web Stats – Who do you trust?
No subject is more controversial to a group of web professionals than Web Statistics. The advertising industry is still a little sore with us after we promised early on that Web Stats would give them all that invaluable information they could never get from TV, Radio or Print. This was not a lie, per se, as some sectors are able to mine tremendous amounts of quality information from their web traffic, session login, and cookie data. For most of us, however, the reality has fallen far short of the promise. [Read more…] about Web Stats – Who do you trust?