landing page

Sarah Worsham / Jan 20, 2014

Tips for Improving Contact Form Conversion [Infographic]

The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages. Designing a contact form that is easy to fill out and still gets the information you need can be tricky. This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions…

Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis

Sarah Worsham / Jun 9, 2010

Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
[Read more…] about Want a Sale? Make the Next Step Obvious

Sarah Worsham / Jan 27, 2009

Landing Pages are Key to Converting Sales

landingegmb757lover One of the most common problems we see with our clients is landing pages that are not converting website visitors into customers. Many clients will spend quite a bit of money on advertising, but fail to complete the transaction on their landing pages. Often visitors will be just directed to a home page, which is a bit like dropping your 5 year old off at the mall and expecting them to be able to buy their own tennis shoes.

When you’re designing your landing pages, you need to put yourself into your customer’s shoes. What information would you need to make a purchase decision? A landing page needs to have all the information that a customer would need to make a purchase decision – ideally it also lets them make a purchase right there.

If you have a wide range of products, you’ll need to have multiple landing pages which target each one. The same for multiple target audiences and advertising. Think of a landing page as a one page print ad – you really need to engage the customer, entice them with your offer, and get them to take action.

It may take a bit of time to get a landing page that you’re happy with. Make changes and then give them some time to work. Take a look at your statistics and see what’s working and what’s not. Good landing pages will be well worth the effort (with a side benefit of a bit of seo juice).

(photo by egmb757lover @ Flickr CC)

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