We could program our own WordPress theme. We could use a free theme and customize it the way we want. Instead, we use Thesis (affiliate link), a paid WordPress theme. Why? Because the features, functionality, support and free upgrades have made it quick and easy to provide and maintain a professional-looking blog without having to jump into back-end code (except when we want to).
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SEO
Is it Possible to Write Good Titles for People, Search Engines & Social Networks?
Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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Google has a Self-Centered Need for Speed
Google has been pushing everything on the web to be faster, faster. Is this all for the greater good? Or does Google have a more self-serving intention?
Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study
showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)
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