SEO

Sarah Worsham / Mar 22, 2010

Facebook sends more Traffic to News Sites than Google News

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. – Facebook Visitors Come Back Again and Again (HitWise)

Sarah Worsham / Mar 16, 2010

Review: Scribe SEO Copywriting Tool

Scribe SEO (affiliate link) works with WordPress blogs and websites to provide easy-to-understand SEO copywriting recommendations. Even if you know SEO, this tool provides feedback right on the blog post interface, making it easy and quick to optimize any post. I’ve been using Scribe for over a month now and I have been very happy with the results.
[Read more…] about Review: Scribe SEO Copywriting Tool

Guest Post / Feb 5, 2010

5 tips for success with Local Listings

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.

Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)

Wondering how to tackle Local Search for your business?

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My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.