SEO

Guest Post / Dec 9, 2009

5 search engine optimization tips For small businesses

This is a guest post by Michelle Strassburg, head of Sales and Marketing at Wood and Beyond.

The most important online marketing goal for any small business is to build its channel of organic web traffic. Organic web traffic relates to users finding your business when searching online through the natural search results. So why is it so important you ask? There are many reasons why higher search engine ranking matters, none more important than the fact that it’s free web traffic and users who found your site through the natural search results are more likely to buy a product or order a service. Before we dig deeper into the specifics of how to improve your organic ranking, know this: Unfortunately there are no shortcuts and the process of optimizing your site is a long process which along the way will work at times and won’t at other times.

Sarah Worsham / Nov 19, 2009

Interview with WordStream founder, Larry Kim

Larry Kim founded WordStream, a keyword management tool for PPC & SEO campaigns, in 2007 while he bootstrapped search marketing consulting to pay for development. He secured funding in 2008 and soon after stepped down from the position of CEO to focus on marketing and product development (as VP of product development). WordStream recently released some new features including Google analytics integration and a free keyword tool, which we reviewed. Larry was kind enough to take a bit of time away from his busy schedule to answer a few questions…

Sarah Worsham / Nov 11, 2009

Review: WordStream’s Free Keyword Tool

WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic sources). I’m taking a look at the paid keyword tool for a separate review (and to see if we want to use it), but WordStream also released a free keyword tool back in September that I thought I would take a look at. I mostly use Google AdWord’s tools currently.

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My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.