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Sarah Worsham / Jan 10, 2014

What You Need to Know for Your Search Engine Optimization in 2014

English: Google Logo officially released on Ma...
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system.  In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.  Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… [Read more…] about What You Need to Know for Your Search Engine Optimization in 2014

Sarah Worsham / Jul 23, 2010

No Content = No Keywords

If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
[Read more…] about No Content = No Keywords

Sarah Worsham / Apr 13, 2010

Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

Titles are the first thing many readers see of your blog posts, videos or other content.  They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites.  So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
[Read more…] about Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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