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Resources


Here are some resources you may find helpful in learning about social media and in putting together your social media or internet strategy. Many of these links are affiliate links, but we’ve tried out all of these resources and have found them valuable in our own business and our clients’ businesses.

Social Media & Marketing Books

See our Book Store for all our recommendations. We’ve read all of these books and have found them useful.

Social Media Marketing: An Hour a Day
Groundswell: Winning in a World Transformed by Social Technologies Review
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Crush It!: Why NOW Is the Time to Cash In on Your Passion Review
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Web Analytics: An Hour a Day
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Purple Cow: Transform Your Business by Being Remarkable Review
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Marketing Management: The Big Picture Review
Marketing Management: The Big Picture
(book links are affiliate links)

Presentations

Crafting a Successful Social Media Strategy

Measuring Social Media Success

Connecting the Dots Between Twitter & The Sale
Using Google Analytics to Measure Social Media Success

Web or Blog Hosting

A2 Hosting, Inc. – We’ve been hosting with A2 for almost a year and their support has been awesome. We highly recommend taking a look (and we appreciate giving business to a local, Michigan company too.)

WordPress Theme

The Thesis Theme for WordPress – We could design our own theme, but just because you could doesn’t mean you should. Thesis is a constantly updated theme with great support and features. There really is no need to make your own theme with Thesis. It’s been well worth the price.

Events & Webinars

Eventbrite – Eventbrite is great for organizing and running events, classes, workshops, and webinars – either online or off. They handle all the payment and registration details, which leaves you time to organize the actual event.

Printing & Marketing Materials

Zazzle – People ask all the time about our unique business cards, stickers and t-shirts. We’ve made them all at Zazzle – easy & cost-effective way to buy branded marketing materials in the quantities you need & want.

Business Organization

Shoeboxed.com – Have business cards and receipts stacking up in your office because you don’t have enough time to enter them into your applications? Let Shoeboxed.com digitize and upload your data into a secure account where you then can export it easily into CRM and accounting applications. Just send in your documents in a postage-paid envelope or upload through a desktop or mobile application. Check out our review too.

Websites & Blogs