Speaking

sarahreddress2-200Sarah Worsham (sazbean) helps companies and organizations use the Internet to reach their business goals.  A brief biography is available here.  She loves speaking about social media, web strategy, marketing and technology (sample presentations are below).  Her speaking style is informational, but she always tries to describe complex concepts in easy-to-understand metaphors, which she tailors to the knowledge-level of the audience (and adapts during the course of the speech).

Sarah has spoken on these topics for business owners, professionals, students, entrepreneurs, marketers, public relations agencies, geeks and many other groups.

Email Sarah for her speaking fee and other information (speak at sazbean dot com).

Speaking Topics

Sarah will customize her speech to whatever topics you’d like to her to cover, but here are some ideas to get you started:

  • Connecting the Dots between Twitter & The Sale - How do all those tweets, shares, posts and comments relate to achieving business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. What these companies did will be discussed as well as an overall discussion on how business ROI can be measured and achieved.
  • The Business of Social Media – Learn how businesses are currently using social media, how it’s evolved and what’s on the horizon.  Learn about the skills and experience necessary to compete in the new economy of trust.
  • Measuring Social Media Success – Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media? Join Sarah for a three hour workshop that will teach you all the basics you need to measure your social media success! If you’re using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they’re helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals. Learn the metrics associated with each social media and ways to connect actions on a social network to impact on your business. We’ll start with the basics: what metrics are used on each social media, what they mean, and move on to more advanced topics, such as what to do to tie what you do on a social network to your business goals.
  • Leveraging the B2B Social Web
  • Personal Branding & Social Media – There’s no denying that social media has changed how business is conducted, but it’s also changing how companies are recruiting. 80% of companies use LinkedIn as their primary tool to find new talent. Do you have a personal brand? Learn how to create one and promote yourself online.
  • Blogging for Business – Blogging is an important way to establish reputation and trust with potential customers.  It’s also an easy way to provide informative, interesting and useful information to your customers on a regular basis.  Learn why you should be blogging, what you should know about blogging, and tips to get started.
  • Twittering for Business – Sarah Worsham uses Twitter as a way to communicate with potential customers, influencers and others in the industry.  She has successfully built a quality network of contacts and generated business leads from her Twitter use.  You can do the same for your business.  Learn the proper way to use Twitter (without being seen as annoying) and grow your business online.
  • Business Startup Guide for Social Media – OK.  You know social media is important, but have no idea how to get started.  Sarah lays out the basics in an easy-to-understand plan with tips and tricks to save you time and hassle.  Learn what’s important when using social media and how to use tools to make it easier to manage your social media strategy.
  • Incorporating Social Media into Business Strategy – You’ve already setup your business strategy for the coming year, but you’d like to see how social media can be incorporated as an implementation tool.  Learn how to figure out what you can do with social media to attain your business goals.
  • Generating Leads Online – Social Media and the Internet are a great way to extend your influence and reputation, but we’re all in business to make money.  Learn how to use online websites and technologies to generate leads.  Learn tips and strategies for leading potential customers into your sales funnel.

Sample Presentation (Video)

From Social Media Club Detroit – Connecting the Dots between Twitter & The Sale:

Speaking Experience

  • Leveraging the B2B Social Web – Social Media Club Ann Arbor
  • Connecting the Dots between Twitter & The Sale – Social Media Club Detroit
  • Personal Branding & Social Media – Michigan Business Women – University of Michigan
  • The Business of Social Media – Lawrence Tech University
  • Measuring Social Media Success – 3 hour workshop
  • Blogging for Business – portion of 2 day bootcamp on Setting Your Media Strategy, Insights Group
  • Internet Training Seminar – Selling Integrated Media – BNP Media
  • Weekly Sazcast podcast

Testimonials

Sarah knows why and how to measure the effectiveness of social media in web marketing. I learned a lot in a simple, jargon-free class. – Todd List, Chief Solutionologist, Maxim650 LLC

I attended Sarah’s MEASURING SOCIAL MEDIA SUCCESS seminar and found the guidance that she offered invaluable for growing my business and bringing it into this new age of social media marketing. Her academic approach, sprinkled with pragmatic and real-world case-study application brought it out of the realm of vague theory and into applied knowledge… into a way that I could use it. I’d recommend her seminars and coursework to anyone openminded enough to grow their business and their top-line revenue (and it is likely that you’ll see me there!). – Joe, Founder, VictoryTek

Opportunities

Schedule Sarah to speak at your event by emailing speak at sazbean dot com.