Sarah Worsham (sazbean) helps organizations understand how to create and market products that customers will love. A brief biography is available here. She loves speaking about product management, analytics, digital strategy, marketing and technology. Her speaking style is informational, but she always tries to describe complex concepts in easy-to-understand stories, which she tailors to the knowledge-level of the audience (and adapts during the course of the speech).
Sarah has spoken on these topics for business owners, professionals, students, entrepreneurs, marketers, public relations agencies, and many other groups.
Email Sarah for her speaking fee and other information.
Speaking Topics
Sarah will customize her speech to whatever topics you’d like to her to cover, but here are some ideas to get you started:
- Getting started with Product Development
- Create Products that Customers Love
- Requirements Gathering in a Hostile Environment
- Making sure Development Matches Requirements
- Using Analytics to Gather Customer Insights
- Listening to Customers for Product Insights
- Deciding What to Build
- Digital Strategies for Product Marketing
- Marketing Technology Tools & Platforms
- Marketing for Lead Generation
- Measuring Marketing Success
- Leveraging the Social Media for Customer Insights
- Blogging for Business
- Web Analytics & Measurement
Speaking Experience
- Using Google Analytics to Improve Your Business — RVCA Michigan
- Improvements to Your Website Boost Your Bottom Line – Back to Business Summit
- B2B and Social? Panel – Explore! Minneapolis
- Making Sense of Twitter – Macomb-Oakland University Incubator
- Social Media & Your Child: What Every Parent Should Know – The Roeper School
- The Next Layer of Social Media – Michigan Business and Professional Association
- The Business Growth Summit
- Turning SEO into Business Intelligence and Revenue – FOLIO: SHOW 2011
- Social Media Work Session – Spartan Motors
- Leveraging the B2B Social Web – Social Media Club Ann Arbor
- Connecting the Dots between Twitter & The Sale – Social Media Club Detroit
- Personal Branding & Social Media – Michigan Business Women – University of Michigan
- The Business of Social Media – Lawrence Tech University
- Measuring Social Media Success – 3 hour workshop
- Blogging for Business – portion of 2 day bootcamp on Setting Your Media Strategy, Insights Group
- Internet Training Seminar – Selling Integrated Media – BNP Media
- Weekly Sazcast podcast
Testimonials
The metric and SEO world is complex, and few people can break it down into digestible bits of information like Sarah Worsham. Her passion and knowledge of social media and online analytics shines through in her work, podcasts, blog, and presentations. If you are looking for someone who is capable of navigating you through the SEO/Social Media world, you can do no better than Sarah Worsham. – David Murray, Co-Chair, FutureMidwest
I’ve known Sarah for several years now, served together on the SMCD board and have seen her present at several events. Sarah really knows her stuff and has always been willing to share what she knows with those around her. She has great knowledge of the social web and how to do business on it. She’s able to impart that knowledge in a way that is easy for everyone to understand, yet doesn’t bore those who have a greater knowledge on the subject at hand. And besides all that, Sarah is a truly nice person and a pleasure to be around. – Mike McClure, VP, Exec Creative Director, The Yaffe Group
Sarah is one of the most knowledgeable and pragmatic marketing consultants I’ve worked with. Not only does she believe social media marketing ROI can be measured (many don’t) – she actually makes it happen! Having attended her webinars, I can say that I have learned something new every time I sat in. I gladly recommend both Sarah’s work and her training sessions. – Dave Biskner, Principal, Franklin Hamilton Consulting
The Social Media Club Detroit team brought Sarah on as a speaker at one of our monthly events. Sarah did a great job of taking a very high-level topic, measuring social media, and boiling it down into a nicely-packaged presentation. She clearly communicated various steps to take when measuring social media efforts. Sarah also shares a great deal of knowledge through her blog, which I continue to read because I find the content to be of value. She definitely understands the nuances of the social Web! – Nikki Stephan, Social Media Strategist, Identity Marketing & Public Relations
I had the privilege of hearing Sarah speak at a Social Media Club of Ann Arbor event. It’s very obvious that Sarah knows her field inside and out, and can very easily establish an effective marketing strategy for a business. All of her information was cutting edge, and she was able to thoroughly answer questions that came her way. Overall I was very impressed. – Chris Horner, Freelance Photographer, Lens Artwork
Sarah is a wonderful speaker, teacher and writer. I recently attended one of her webinars and it was very helpful in running my business. Sarah is an amazing and knowledgeable person to have on your side; to learn from and communicate with. – E’Lisa Campbell, Photographer & Owner, E.C. Campbell Photography
I have heard Sarah speak on SEO & SEM at Social Media Detroit and I have interviewed her for an upcoming video on Detroit bloggers. Sarah knows her subject backward and forward. If you need help with web strategy & optimization, she is the person to call. – Katherine Hammond, Social Web Marketing Professional / President, Hammond Enterprises LLC dba Fafoutee Media
Sarah knows why and how to measure the effectiveness of marketing. I learned a lot in a simple, jargon-free class. – Todd List, Chief Solutionologist, Maxim650 LLC
I attended Sarah’s MEASURING SOCIAL MEDIA SUCCESS seminar and found the guidance that she offered invaluable for growing my business and bringing it into this new age of social media marketing. Her academic approach, sprinkled with pragmatic and real-world case-study application brought it out of the realm of vague theory and into applied knowledge… into a way that I could use it. I’d recommend her seminars and coursework to anyone openminded enough to grow their business and their top-line revenue (and it is likely that you’ll see me there!). – Joe DeBaene, Founder, VictoryTek
Opportunities
Schedule Sarah to speak at your event by contacting us directly.