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Sarah Worsham (sazbean) helps companies and organizations use the Internet to reach their business goals.  A brief biography is available here.  She loves speaking about social media, web strategy, marketing and technology (sample presentations are below).  Her speaking style is informational, but she always tries to describe complex concepts in easy-to-understand metaphors, which she tailors to the knowledge-level of the audience (and adapts during the course of the speech).

Sarah has spoken on these topics for business owners, professionals, students, entrepreneurs, marketers, public relations agencies, geeks and many other groups.


Email Sarah for her speaking fee and other information (speak at sazbean dot com).

Speaking Topics

Sarah will customize her speech to whatever topics you’d like to her to cover, but here are some ideas to get you started:

  • The Next Layer of Social Media – Now that you have your social media profiles set up, what’s next? Learn how to use social media as a tactic to achieve your business objectives while increasing engagement and satisfaction of your customers.
  • Turning SEO into Business Intelligence & Revenue – Search engine optimization forms the foundation of attracting a wider audience to your digital brands, yet it’s also a platform for building new business. Join us in this session where we’ll hear how publishers have built communities of interest out of keyword clusters that have doubled email opt-ins and contribute millions of dollars of revenue.
  • Social Media Work Session for Spartan Motors – Sarah worked with marketing teams from Spartan Motors and it’s subsidiaries to help them understand the importance of social media, best practices for B2B social media, and how they can use social media to reach and engage with their different audiences.
  • Connecting the Dots between Twitter & The Sale - How do all those tweets, shares, posts and comments relate to achieving business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. What these companies did will be discussed as well as an overall discussion on how business ROI can be measured and achieved.
  • The Business of Social Media – Learn how businesses are currently using social media, how it’s evolved and what’s on the horizon.  Learn about the skills and experience necessary to compete in the new economy of trust.
  • Measuring Social Media Success – Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media? Join Sarah for a three hour workshop that will teach you all the basics you need to measure your social media success! If you’re using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they’re helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals. Learn the metrics associated with each social media and ways to connect actions on a social network to impact on your business. We’ll start with the basics: what metrics are used on each social media, what they mean, and move on to more advanced topics, such as what to do to tie what you do on a social network to your business goals.
  • Leveraging the B2B Social Web- B2B companies have unique audiences but also unique opportunities to use social media to help, not only their customers, but also customers of their customers. Many B2B companies have leveraged social media to reach their end customers and help their own customers do business. Learn how you can too!
  • Personal Branding & Social Media – There’s no denying that social media has changed how business is conducted, but it’s also changing how companies are recruiting. 80% of companies use LinkedIn as their primary tool to find new talent. Do you have a personal brand? Learn how to create one and promote yourself online.
  • Blogging for Business – Blogging is an important way to establish reputation and trust with potential customers.  It’s also an easy way to provide informative, interesting and useful information to your customers on a regular basis.  Learn why you should be blogging, what you should know about blogging, and tips to get started.
  • Twittering for Business – Sarah Worsham uses Twitter as a way to communicate with potential customers, influencers and others in the industry.  She has successfully built a quality network of contacts and generated business leads from her Twitter use.  You can do the same for your business.  Learn the proper way to use Twitter (without being seen as annoying) and grow your business online.
  • Business Startup Guide for Social Media – OK.  You know social media is important, but have no idea how to get started.  Sarah lays out the basics in an easy-to-understand plan with tips and tricks to save you time and hassle.  Learn what’s important when using social media and how to use tools to make it easier to manage your social media strategy.
  • Incorporating Social Media into Business Strategy – You’ve already setup your business strategy for the coming year, but you’d like to see how social media can be incorporated as an implementation tool.  Learn how to figure out what you can do with social media to attain your business goals.
  • Generating Leads Online – Social Media and the Internet are a great way to extend your influence and reputation, but we’re all in business to make money.  Learn how to use online websites and technologies to generate leads.  Learn tips and strategies for leading potential customers into your sales funnel.

Sample Presentation (Video)

From Social Media Club Detroit – Connecting the Dots between Twitter & The Sale:

Speaking Experience

Testimonials

The metric and SEO world is complex, and few people can break it down into digestible bits of information like Sarah Worsham. Her passion and knowledge of social media and online analytics shines through in her work, podcasts, blog, and presentations. If you are looking for someone who is capable of navigating you through the SEO/Social Media world, you can do no better than Sarah Worsham. – David Murray, Co-Chair, FutureMidwest

I’ve known Sarah for several years now, served together on the SMCD board and have seen her present at several events. Sarah really knows her stuff and has always been willing to share what she knows with those around her. She has great knowledge of the social web and how to do business on it. She’s able to impart that knowledge in a way that is easy for everyone to understand, yet doesn’t bore those who have a greater knowledge on the subject at hand. And besides all that, Sarah is a truly nice person and a pleasure to be around. – Mike McClure, VP, Exec Creative Director, The Yaffe Group

Sarah is one of the most knowledgeable and pragmatic social media consultants I’ve worked with. Not only does she believe social media marketing ROI can be measured (many don’t) – she actually makes it happen! Having attended her webinars, I can say that I have learned something new every time I sat in. I gladly recommend both Sarah’s work and her training sessions. – Dave Biskner, Principal, Franklin Hamilton Consulting

The Social Media Club Detroit team brought Sarah on as a speaker at one of our monthly events. Sarah did a great job of taking a very high-level topic, measuring social media, and boiling it down into a nicely-packaged presentation. She clearly communicated various steps to take when measuring social media efforts. Sarah also shares a great deal of knowledge through her blog, which I continue to read because I find the content to be of value. She definitely understands the nuances of the social Web! – Nikki Stephan, Social Media Strategist, Identity Marketing & Public Relations

I had the privilege of hearing Sarah speak at a Social Media Club of Ann Arbor event. It’s very obvious that Sarah knows her field inside and out, and can very easily establish an effective online marketing strategy for a business. All of her information was cutting edge, and she was able to thoroughly answer questions that came her way. Overall I was very impressed. – Chris Horner, Freelance Photographer, Lens Artwork

Sarah is a wonderful speaker, teacher and writer. I recently attended one of her webinars and it was very helpful in running my business. Sarah is an amazing and knowledgeable person to have on your side; to learn from and communicate with. – E’Lisa Campbell, Photographer & Owner, E.C. Campbell Photography

I have heard Sarah speak on SEO & SEM at Social Media Detroit and I have interviewed her for an upcoming video on Detroit bloggers. Sarah knows her subject backward and forward. If you need help with web strategy & optimization, she is the person to call. – Katherine Hammond, Social Web Marketing Professional / President, Hammond Enterprises LLC dba Fafoutee Media

Sarah knows why and how to measure the effectiveness of social media in web marketing. I learned a lot in a simple, jargon-free class. – Todd List, Chief Solutionologist, Maxim650 LLC

I attended Sarah’s MEASURING SOCIAL MEDIA SUCCESS seminar and found the guidance that she offered invaluable for growing my business and bringing it into this new age of social media marketing. Her academic approach, sprinkled with pragmatic and real-world case-study application brought it out of the realm of vague theory and into applied knowledge… into a way that I could use it. I’d recommend her seminars and coursework to anyone openminded enough to grow their business and their top-line revenue (and it is likely that you’ll see me there!). – Joe DeBaene, Founder, VictoryTek

Opportunities

Schedule Sarah to speak at your event by emailing speak@sazbean.com.