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b2b programmableweb api woa mashup

Aaron Worsham / Apr 23, 2008

Web 2.0 Expo – Enterprise Mashups, APIs and WOA

So far, a current is running under the sessions that I have seen. In my experience, I tend to trust currents like this as indications of trends in the web market. The next big thing that has been a big thing for a while is Web Oriented Architecture (WOA)

John Musser of ProgrammableWeb gave a very good overview of how we will be building web apps for B2B in the very near future. WOA is the technique of “mashing up” the services of one or more available web application through their Application Programming Interface (API). The up side is that this market is growing beyond its roots in consumer and commercial spaces and on into the Enterprise world.

Companies like Salesforce.com have had open Enterprise API’s since 2003, however the hockey stick curve of adoption of other Enterprise APIs has been shooting up since last year.

ProgrammableWeb believes that these APIs are becoming easier to use for the non-IT person, much in the model of Excel. This may be a bit premature, and certainly there are a number of companies who can help you. Sazbean.com, for instance, is already helping other customers with specialized consulting in helping companies do business online.

Technorati Tags: web2expo, mashups, B2B

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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