Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are. WordStream’s new Quality Score tools help advertisers improve their campaign structures according to proven best practices which will increase exposure in search results for lower costs and increase traffic as well as better qualified leads.
The new features include:
- AdWords Campaign Organization Tools useful for quickly creating tightly related ad groups and strategically organized campaign structures.
- Negative Keyword Tools which are easier to use and have been improved to further reduce irrelevant impressions and wasteful ad spend.
- Long-Tail Keyword Expansion Tools provide thousands of highly targeted long-tail keyword suggestions tailored to your product or service niche.
You can check out WordStream’s AdWords Quality Score Management Tools for free at: http://wordstream.com/try