Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa? Lee Odden over at TopRank blog gives his thoughts on the matter….
There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t.
I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content creation is one of the biggest obstacles to companies realizing gains with content marketing, it’s no wonder that advice about how to produce articles, blog posts, infographics, white papers, and visual marketing has become so popular.
Which brings me to the point of this post. When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation. — What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? by Lee Odden
