With Shoeboxed.com
(affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will process, digitize the records and send back the originals. Each document is verified by a human and then the information is available online through a secure website where it can be managed, organized and exported. Shoeboxed let me try a free trial of their Classic plan by sending an envelope of business cards and a few receipts. Here are the results…
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B2B
How P&G Designed Success with the Old Spice Guy Campaign
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation.
The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. The knew who their competitors were, as well as why people bought those products and their own. They also knew what attributes made their product stand out. Once they identified the segment that they wanted to reach, they chose the attributes of their product that were important to those people and reached out in a way that successfully engaged their target audience.
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10 Traits of Highly Effective Blogs
This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina, where she writes about blogging your way to success. Be sure to check out all the other stops along the tour and enter to win $100 to use in improving your own blog!
Several of the traits on the following list of characteristics of highly effective blogs are
inter-related. You won’t be able to have one without having at least one of the others – so
consider them all important!
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