How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and get it done? Everyone has a lot of stuff they want to get done. Successful business people figure out what’s important and make sure they get those tasks or projects done.
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B2B
Storytelling for Brand Loyalty
Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. They want to incorporate the brand story into their own personal story (and vice versa). Irresistible storytelling by these companies has lead to amazing brand loyalty.
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Stop Negative Public Relations Before It Happens
Heard the latest example of a company receiving negative public relations via the web and social media? Alaska Airlines apparently gave a paying customer’s ticket away to someone on standby because that customer had to run to the bathroom to change her baby’s diaper. That customer service error led fully fledged public relations debacle: Alaska Airlines Hates Families After reaching a dead-end with the company, the couple turned to the Internet to air their complaints (which seem reasonable). All this negative PR could have been easily stopped before it happened, without any fancy technology or marketing — provide good customer service.
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