Posted in B2B, Design, SEO on Tuesday, Oct 30, 2007 | Comments Off
You’ve seen those flashy (pun intended) sites covered in animation and sound. Sure they seem slick and sophisticated, but do those really work in the B2B environment? Let’s take a look at some of the issues:
According to Adobe (the maker of Flash), 99% of Internet viewers have Flash installed.
Flash content is not accessible [...]
Posted in B2B, internet advertising on Thursday, Oct 25, 2007 | Comments Off
B-to-B Magazine: Outsell: B-to-b digital ad revenue to top print revenue by 2009 – The report said b-to-b print revenue is expected to account for 34.3% of total b-to-b media revenue in 2009, compared with a 38.6% share for digital products. Events are expected to account for 27.1% of total revenue.
If you haven’t already, you [...]
Posted in B2B, Content, Hosting, SEO on Tuesday, Oct 23, 2007 | Comments Off
You’ve seen the tags that you can add to your Flickr pictures, YouTube videos, blog posts, submissions to Digg, etc. These are important because they change how we can find and use information:
Why is tagging important? Because you no longer to have to “file” information in one “folder.” Information can be tagged with multiple [...]
Posted in B2B, internet advertising on Thursday, Oct 18, 2007 | Comments Off
Having a website is supposed to increase your sales (if done properly). How do you know who is looking at your site and who is interested in your products?
One popular way is to put some type of login/registration requirement in place in order for people to see some type of information or content that [...]
Posted in B2B, Content, Design, SEO on Tuesday, Oct 16, 2007 | 1 Comment »
You may be wondering if all these tips for redesigning your website to be customer-centric work.
A month ago we redesigned the flagship website (a B2B publication) at the publishing company where I work. The redesign focused on increasing the amount of content that is updated more frequently, offering more content (including blogs and video), [...]
Posted in B2B, Content, Design on Thursday, Oct 11, 2007 | 1 Comment »
We’ve been talking about customer-centric websites, but what are your customers doing at home? Obviously these results apply to the consumer market instead of B2B, but B2B is usually not far behind:
Silicon Alley Insider: Almost All Consumers Now Use Web for Buying Decisions -
53% share bookmarks
56% use RSS feeds
35% use tag clouds
70% read blogs regularly
67% [...]
Posted in B2B, Design on Thursday, Oct 11, 2007 | Comments Off
Your website is your brand and image and storefront on the Internet. Every search people do for your company will (hopefully) lead to your website. Most people do not bother to use paper yellowpages anymore to look up businesses. Going to a company’s website is part of the research in a purchasing [...]
Posted in B2B, Content on Tuesday, Oct 9, 2007 | Comments Off
Is Blogging on your B2B website a good idea? Blogging, especially for your business, has its pros and cons. Here are a few to consider:
Cons:
Anything you post is available forever on the web. Search engines and other sites cache results which means that even if you delete a post, it may still be available [...]
Posted in Analytics, B2B, Design, SEO on Thursday, Oct 4, 2007 | 1 Comment »
Once you have your new site design launched, the next step is to see how well you figured out your audience. Yep! That’s right – more research – and testing.
You’ll once again need to take a look at your website analytics/stats and see if people are staying on your site longer and going [...]
Posted in B2B, Design, SEO on Tuesday, Oct 2, 2007 | 1 Comment »
Now that we’ve done some research on what your visitors are looking for and at on your website, we can take our first stab at our layout, or where things should go on the website. Here are a few basics:
The menu should be either across the top or down the left. A link [...]
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