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Archive for January, 2008

B2B Social Networks – Pluck SiteLife

Posted in B2B, Reviews, SEO, Social Networks on Thursday, Jan 31, 2008 | Comments Off

Pluck SiteLife is a hosted social networking application which resides entirely within your website via javascript or API calls. This interesting combination keeps social network members on your website (for brand and traffic) and integrates seemlessly with the rest of your content, allowing use of your own ad servers and analytics programs.
Architectural Record (from [...]

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B2B Social Networks – Small World Labs

Posted in B2B, Reviews, SEO, Social Networks on Tuesday, Jan 29, 2008 | 2 Comments »

Small World Labs offers a PHP hosted social network application with custom look & feel and full control over the functionality. Clients include Oracle, American Cancer Society, CMP, Save the Children, Special Olympics (client list). There are three different price points with different functionality and options. Available functions include: profiles, audio, video, polling, [...]

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B2B Social Networks – Prospero

Posted in B2B, Reviews, SEO, Social Networks on Thursday, Jan 24, 2008 | Comments Off

Yesterday I took a look at Prospero, which is really more of a community vendor with social networking thrown in as an add-on. They run the community engines for some fairly large sites: Marthastewart.com, Business Week, iVillage, Monster (full client list). They have been in the business on the Internet since 1992, first [...]

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B2B Social Networks – Leverage Software

Posted in B2B, Reviews, SEO, Social Networks on Tuesday, Jan 22, 2008 | 3 Comments »

I had a demo today with a social network vendor: Leverage Software. They offer SAAS (software as a service) hosting to provide community and social networking software for some fairly large websites: InfoWorld, Saleforce.com, Reuters, The New York Times, to name just a few. Most of their features are fairly standard: profiles, blogs, [...]

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B2B Internet Industry News

Posted in B2B, internet advertising on Thursday, Jan 17, 2008 | Comments Off

Interested in what’s going on in the Internet Industry or Online Advertising? Here are some great sites to take a look at:

MediaPost Publications: This covers just about everything that’s going on in media and advertising (both online and other channels).
John Battelle’s Searchblog: On the intersection of search, search advertising, media, technology.
Interactive Advertising [...]

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B2B Social Networks – Add This!

Posted in B2B, SEO, Tips on Tuesday, Jan 15, 2008 | 3 Comments »

An important part of social networking is being able to share and comment on articles and other content with your peers. Usually this is done by adding a link for an article or other content to one of the social networking sites such as Digg, Newsvine, Del.icio.us, etc. As a content producer, you [...]

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B2B Social Networking – Ning

Posted in B2B, Content, Reviews, Social Networks on Thursday, Jan 10, 2008 | Comments Off

I’ve been taking a look at social networking sites for the B2B industry. I rediscovered Ning today. When they were first launched they were a free-only service that was geared towards only the consumer Internet audience. Now they’ve added a paid service to remove or run your own ads, increase bandwidth and storage [...]

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B2B Content – SEO vs Customer-Centric Design

Posted in B2B, Content, SEO, Tips on Tuesday, Jan 8, 2008 | 1 Comment »

Search Engine Optimization (SEO) firms will tell you that you need to have keyword-optimized pages on your website in order to appear in Google’s search results for those keywords. Customer-centric design requires that your website be designed with your customer foremost in-mind. Can these co-exist? Can you have the best of both worlds?
Yes and [...]

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B2B Social Networks

Posted in B2B, Content, Social Networks, Tips on Thursday, Jan 3, 2008 | Comments Off

So we’re hearing this and that about Social Networks being the next big thing in the B2B space after the success of social networks such as Facebook, MySpace and Digg for the consumer audience and LinkedIn for the business audience. What’s the big deal?
Social networks allow peers to communicate by sharing information, comments and [...]

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A Look Back at the B2B Web in 2007 and a Look Ahead to 2008

Posted in B2B, Content, Design, Tips on Tuesday, Jan 1, 2008 | Comments Off

Another year has come to a close. 2007 was pretty exciting in both the B2C and B2B space on the web, as community, sharing, and using the web to find information became commonplace. On the tail of B2C sites like YouTube, Flickr, and iTunes, the B2B audience started to demand video, image and [...]

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Happy New Year!

Posted in News & Notes, Tips on Tuesday, Jan 1, 2008 | Comments Off

Best wishes for 2008! I hope all your dreams and aspirations come closer to reality.

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